Brand view: Programme is taking effect in leading organizations
American University of Sharjah (AUS) is one of the UAE’s best known and most respected universities. It comes as little surprise then that its Executive Education programs are achieving a reputation for generating positive organizational change.
Several leading organizations have trusted the planning and delivery of their executive education programs to AUS’s Center for Executive & Professional Education (CEPE), including Etisalat, Imdaad, Dubai Health Authority and Sharjah Electricity and Water Authority, among others. Drawing on the knowledge and expertise of the university’s world-class faculty, “CEPE has been creating customized programs for these organizations, addressing their specific learning requirements.
Dr. Ilias Visvikis, CEPE Director, believes it is the bespoke nature of AUS Executive Education programs that makes them so successful. He says: “Our approach values theoretical excellence, but also places much importance on hands-on application. Our programs and courses are designed by AUS faculty with outstanding academic credentials and are delivered in a way that ensures the theory translates into visible results, across the organization.”
AUS executive education programs draw on the well-known New World Kirkpatrick Model, renowned for helping clients meet their objectives, and ensuring a strong return on investment. The model sees CEPE’s team work with partners throughout a five-step process. In the first stage, CEPE comes to understand the organization’s current situation in detail, uncovering the key business objectives the client is seeking to achieve. Stage two establishes a learning plan for all involved, selecting the best-matched instructors to deliver the solution. Stage three is the delivery of the program using an action-orientated approach, combining forward-looking research with practical hands-on learning. The fourth stage concentrates on continuous improvement, understanding the impact of the program in realizing the organization’s original objectives. The sixth and final stage focuses on embedding the improvements throughout the organization, fostering sustainable, long-term organizational improvement.
The approach places emphasis on evidence-based outcomes. With organizations having limited budgets for professional and executive education, it is important that any investments in training and development have a measurable, positive impact on the organization, in the short and long term. Using the New World Kirkpatrick Model, our programs focus on transferring participants’ new knowledge and skills directly into their jobs, so that workplace improvements can be seen from the very earliest stages of a program.
Dr. Visvikis says: “We are acutely aware of the pressure on organizations to achieve real improvements with a finite training and development budget. Our approach ensures organizations realize their specific goals or targets, in a cost-effective way, and that improvements are embedded throughout the organization for positive and enduring change.”
For more information about CEPE’s custom programs a, visit cepe.aus.edu.