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Tue 13 Jan 2009 01:59 PM

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Eight presenters go in AMG station closure

UPDATE 1: Demise of Dubai's Pulse 95.3 FM the result of frequency problems.

Dubai government-owned Arab Media Group (AMG) has closed down one of its prime-time radio stations, and axed eight of its on air presenters, it confirmed on Tuesday.

The decision to close Pulse 95.3 FM was made on Sunday after months of problems with the station's frequency, which meant programmes were interrupted and listeners could not always tune into the Dubai-based station.

It had nothing to do with financial issues, said Steve Smith, chief operating officer at Arabian Radio Network (ARN), a part of AMG.  

The move saw eight presenters lose their jobs, however no further station closures or redundancies would be made, Smith told Arabian Business.

"ANR is doing well so it has nothing to do with the economic situation. We allocated eight redundancies in on air roles. The other stations are doing very well," Smith said. 

Pulse 95.3 FM played Hindi classics and Bollywood hits from the 40's, 50's, 60's, 70's and 80's, mixed with local and international news.

It was launched about a year ago, aimed at the "discerning" South Asian listener, from the growing community in Dubai.

ARN would be carrying out some research into the Hindi market with the view to launching another Hindi station in the future, Smith added.

UK 10 years ago

I was a regular listener of Pulse 95.3 and it is sad to hear it closing down. I am sure a lot of fans will miss 95.3, not only for the music, but also wide coverage of subjects ranging from business, UAE news, interviews with people from different walks, etc. I hope that it will be back soon once things start improving.

Mazhar 10 years ago

I didn't even know we had one... well I vaguely remember seeing the ads around, but it might have needed some online advertising and much stronger, maybe then yea it would have saved jobs of eight presenters. Is this kind of a trend laying off?

Sudhir Tripathi 10 years ago

C'mon Mr. Smith. Do you REALLY expects us to believe your story...closing a radio station for "frequency problems"?? Next you'll be saying the tooth fairy is for real. Bah!!! Bring back our favourite station...

Sharjil Salem 10 years ago

This is such a shock!!! I had been following Pulse since it's "AWAAZ" days, and it had matured into a thinking man's channel with an amazing bouquet of programs. The variety of sensible programs was such a relief from the daily dose of ear shattering, brain-dead music that is shoved down your throat from every other Hindi channel. It was excellent company for my daily commute between Abu Dhabi and Dubai and I shall be missing it no end. Its really strange how a channel that is closed due to "frequency problems" was the one that I could receive most clearly in my car!! Somebody please read this and bring back our favourite channel and give us some relief from the endless music pouring down our ears from all other channels.

Vijay Munwani 10 years ago

Really sad a very GOOD station to lose it took us back to our days please bring it back all would be happy

Bikash Mallick 10 years ago

Reason for closing a radio station is not at all justified.

Ashraf Kasmani 10 years ago

To me I was a regular listener of this channel, it was best as it was covering the current affairs and most important the interviews with biggies who were sharing the live happenings of UAE market, especially the morning daily with Dev and Anindita starting @ 0600hrs. These two guys were a great presenter, by the time you start from home to your office, you are well update on market with all the news and UAE new laws, implementations, traffic, etc. I really cannot digest the closure becuase of bad frequency.

Ashraf Kasmani 10 years ago

To me I was a regular listener of this channel, it was best as it was covering the current affairs and most important the interviews with biggies who were sharing the live happenings of UAE market, especially the morning daily with Dev and Anindita starting @ 0600hrs. These two guys were a great presenter, by the time you start from home to your office, you are well update on market with all the news and UAE new laws, implementations, traffic, etc. I really cannot digest the closure becuase of bad frequency.

Mohad 10 years ago

Hmm. So they had frequency issue? Why would you sack your presenters, wouldn't the solution be to find another frequency? Lets be honest and transparent, you did not have enough ads coming in which meant less revenue. So the management decided to shut it down. People are not fools to believe any shit they like to say. Its common sense.

Suresh Bhura 10 years ago

This is a really bad decision by AMG group; if they have frequency problem; they can always change the frequency as they have done in the past. I will miss all the presenters specialy Dev, Anandita and Pallavi. I am sure they will get job in other competitive stations as their shows was best ones in Dubai.