By Staff writer
Ministry of Culture and Sports awards contract to operate Lusail, Al Sadd venues with 23,000 capacity
Qatar's Ministry of Culture and Sports has awarded the operation of two arenas in the Gulf state to ELAN Live Nation, a joint venture between ELAN Group and Live Nation.
The JV will operate Lusail Multipurpose Arena in Lusail, and Ali Bin Hamad Al-Attiyah Multipurpose Arena in Al Sadd, which have already hosted the 2015 World Handball Championships in Doha.
The JV will provide arena management, promotional, managerial, and facility maintenance support services for both venues. The arenas are set to host an array of family entertainment, sports, music, and other live events, bringing new entertainment experiences to the population of Qatar, a statement said.
Abdul Rahman Abdullah Al-Maliki, director of Asset Management and Projects at the Ministry of Culture and Sports said: "Engaging the private sector for the management of these facilities affirms the state's support for the private sector's participation in the national development.
"The development of the sports sector is a strategic goal for the Ministry to improve sports environment, culture, practice, professionalism and infrastructure in order to enhance the country's status as the capital of sports in the world, especially with regard to the 2022 FIFA World Cup requirements."
Jaber Al Ansari, Group CEO at ELAN Group added: “Lusail Multipurpose Arena and Ali Bin Hamad Al-Attiyah Multipurpose Arena are among the best arenas in the region, and we are honoured that the Ministry of Culture and Sports put their trust in us to operate them... we aim at providing the most unique and innovative entertainment experiences in the region."
James Craven, managing director of Live Nation Middle East said: “We see huge potential in the Qatari market and will work with local and regional promoters to ensure the venues are suitable for a wide variety of new and exciting content. In particular, the family entertainment business is developing fast in the region and having such high class venues suitable for hosting content will enhance the entire experience for the local audience.”
The Lusail and Al Sadd arenas cover a total combined surface of over 432,000 sq m, including 65,000 sq m of arena space. Both are equipped with state of the art audio-visual and cooling technologies, and together they can host over 23,000 spectators.
Live Nation has recently brought events to the region such as Russell Peters Almost Famous World Tour, Dubai Music Week featuring Jason Derulo, Ellie Goulding and Thirty Seconds to Mars, Dora the Explorer’s Pirate Adventure, BLAZE, and Madagascar! Live.