By Sarah Townsend
Deal also marks the first international expansion of the Vida Hotels and Resorts brand
Emaar Hospitality Group has agreed deals to open The Address-branded hotels in Nigeria and Bahrain, as part of ambitious international expansion plans.
The company announced on Monday it has signed management contracts to operate The Address Centenary City Abuja and The Address Residences Centenary City Abuja (pictured below) in Nigeria.
The group will also operate The Address Marassi Al Bahrain and The Address Residences Marassi Al Bahrain, as well as two branches of Emaar’s new Vida Hotels and Resorts brand aimed at tech-savvy young professionals – the Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain.
The latter deal marks the first international expansion of the Vida Hotels and Resorts brand, which operates two hotels in Dubai – Vida Downtown Dubai and Manzil Downtown Dubai.
Both The Address and Vida properties in Marassi Al Bahrain will be connected to a new 190,000 square metre shopping mall with waterfront promenade.
Marassi Al Bahrain is a new project that is part of a joint venture between Eagle Hills and Diyar, the developer of Bahrain’s huge new mixed-use redevelopment in Muharraq.
All five-star projects are scheduled to open in 2018.
Emaar Hospitality Group already operates The Address hotels in Turkey and Egypt and is hoping to further increase its international footprint as appropriate opportunities arise, chief operating officer Philippe Zuber told a press conference to mark the opening of the Arabian Travel Market conference on Sunday.
Commenting on today’s announcement, Zuber said: “Our management contracts to operate hotels and serviced residences in Nigeria and Bahrain is a strong testament to our credentials in delivering world-class hospitality services.
“Expanding to new markets has always been part of our development strategy and our strong operations in Dubai have given us the confidence and competency levels to meet region-specific hospitality requirements in global markets.”
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