By Martin Morris
New jobs in firm's retail and leisure businesses will increase number of employees on payroll to almost 4,000.
Emaar Properties has confirmed it is creating 1,600 new jobs in its shopping malls & retail and hospitality & leisure businesses. With the new additions it will eventually have nearly 4,000 employees on its payroll in Dubai.
The employees, to be recruited in the next three months, will be trained for the launch of KidZania, SEGA Republic and the 22-screen REEL Cinemas - three new leisure attractions in The Dubai Mall - as well as local hotel properties.
Mohamed Alabbar, Chairman, Emaar Properties, said: "Our strategy for 2009 is to push for growth in existing subsidiary businesses while the core property business recovers from the global economic challenges.
''Emaar’s projects have traditionally created several thousand jobs in all markets including ... (the) hospitality, shopping malls and education businesses.
''The new hospitality & leisure attractions at The Dubai Mall and Dubai Marina Mall will further enable us to identify and nurture talented professionals, and in turn, support the Government's commitment to strengthen market confidence."
The Dubai Mall, formally opened on May 8, 2009. KidZania, meanwhile, is a children's 'edu-tainment' concept set to be introduced to the region for the first time at The Dubai Mall.
It is an 80,000 sq ft interactive mini-city combining play with learning. Children can choose from 70 'roles' ranging from doctors, engineers, teachers, construction workers, artists and mechanics, among others.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
I wish this future plan is accompanied with a pricing strategy that will be able to capture the demand from the middle class to ensure that these 1600 jobs are sustainable for long time in the future.
EMAAR and Mr. Alabbar maybe they should pay the existing creditors/contractors before spending money elsewhere.