By Andy Sambidge
Property giant says apartments will be launched simultaneously in Dubai, Abu Dhabi, Almaty and Shanghai
Emaar Properties said on Monday that it will launch sales of new luxury apartments in BLVD Crescent, its residential development in Downtown Dubai, simultaneously in the UAE, Almaty and Shanghai.
BLVD Crescent features two towers of 39 and 21 storeys, connected by a podium with an infinity pool that opens to expansive views of the city, Emaar said in a statement.
With over 300 residential units, BLVD Crescent will also have landscaped parks, open green spaces, and water features cascading down the façade of the retail podium, it added.
Ahmad Al Matrooshi, managing director, Emaar Properties, said: "Downtown Dubai is already home to some of the world's most spectacularly designed residences and commercial towers, and BLVD Crescent will raise the benchmark on design, architecture, and engineering."
Arif Amiri, chief commercial officer, Emaar Properties, added: "Downtown Dubai has today become one of the most sought-after destinations in Dubai for residential property by investors from around the world. BLVD Crescent raises the bar for residents, who will become part of a vibrant lifestyle development."
Emaar will launch BLVD Crescent simultaneously in four cities - Dubai, Abu Dhabi, Almaty and Shanghai. Online registration will commence on March 19 at 10am at www.emaar.com.
Sales will be held on March 22 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; and at the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am.
In Almaty, sales will be held at 12pm at Intercontinental on Zheltoksan Street; and in Shanghai, at 2pm at The Longemont Hotel, Yan An Road, in the Changning District.