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Thu 3 Aug 2006 04:00 AM

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Emax to establish region's largest electronics retail outlet

Consumer electronics and home appliances retailer Emax has confirmed plans to establish the largest consumer electronics store in the Middle East.

Consumer electronics and home appliances retailer Emax has confirmed plans to establish the largest consumer electronics store in the Middle East.

The stand-alone, ‘big-box’ retail outlet will open in Sharjah, UAE, later this year and boast an enormous 110,000 square feet of retail floorspace.

“The new store will stock the largest range of consumer electronics products under one roof in the Middle East,” said Emax concept head Deepak Srivastava. “It will be designed in a manner that is completely new to this region.”

Srivastava confirmed that Emax parent company, Landmark Group, plans to adopt an aggressive expansion strategy that will see it establish additional big box retail outlets across the Middle East region.

“We plan to establish at least 15 big box stores in the Middle East,” he revealed. “Our main focus will be on Saudi Arabia and the UAE. However, we also plan to establish at least one big box store in every country in the GCC, as well as most of the other countries in the Middle East. Additionally, we will open a number of mall-based Emax outlets boasting 35,000 to 40,000 square feet of retail floorspace.”

Srivastava expected the company to ultimately establish 26 to 28 stores across the region, with the Sharjah outlet being the largest.

Landmark plans to open another massive Emax retail outlet in the New Oasis Centre located on Sheikh Zayed Road in Dubai. The store is expected to boast 90,000 square feet of floorspace.

Srivastava said that Landmark believed Sharjah held huge commercial potential for its business. He added that the company believed the Emax store in turn had the potential to radically transform the Emirate’s retail market.

“If you can successfully introduce organised retailing into a market such as Sharjah then you also stand a good chance of streamlining the respective channel to market for consumer electronics goods,” he claimed.

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Pradeep 13 years ago

Recently we bought a cordless phone from Emax which turned out to be faulty in few days time.  Its now 12 days since we deposited the phone for repairs at Emax and today I am told that it takes minimum 15 days to max as much as possible to repair the phone as it has to be repaired by manufacturer   My experience has been bad so far, please be check out the after sales policty at Emax before any new purchase, I didnt so I am regreting.  Best regards.

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