By Andy Sambidge
Dubai airline announces five-year agreement, keeping the Emirates logo on football shirts until 2019-20
Emirates Airline and AC Milan have announced a new five-year sponsorship agreement, extending the airline’s logo on the club’s shirts until the 2019/2020 season.
During a press conference at the Italian club’s headquarters, Sir Tim Clark, president Emirates Airline and Barbara Berlusconi, vice president and CEO AC Milan, announced the deal.
Clark said: “It is only fitting that we are re-signing with Italy’s most well-known football club, on the same day we land the world’s largest aircraft – our flagship A380 - in Milan.
"As the most awarded football club in the world, AC Milan’s strong global appeal and ambitious approach to the game closely mirrors our own, making them an incredibly valuable partner for our brand. A global fan base, a commitment to quality and the ability to connect people are just a few shared values that have helped to make this partnership so successful over the last seven years.”
Berlusconi added: “This is an important day for AC Milan, the city of Milan, but also for Italy. An important international player such as Emirates decides, in fact, to invest with conviction in AC Milan and in Italy.”
In addition to the Emirates brand appearing on the front of AC Milan’s playing and training kits, the new agreement also includes branding within San Siro Stadium, sponsorship of the youth team as well as a number of marketing rights.
Emirates is a major partner in the world of sports, sponsoring clubs such as Real Madrid, Arsenal, and Paris Saint Germain, as well as many other sports like F1, rugby, tennis and golf.
Emirates first signed a sponsorship agreement with AC Milan in September 2007.
AC Milan will visit Dubai later this month to compete in a friendly match against Real Madrid.
Emirates first began flights to Milan in April 2000. Since then the airline has increased its flight frequency to three daily, offering non-stop flights to both Dubai and New York from Milan Malpensa International Airport.