Emirates Holidays sets up first global franchise

Emirates Vacations established in partnership with US-based Destination Southern Africa Inc
Emirates Holidays sets up first global franchise
By Andy Sambidge
Fri 06 Sep 2013 10:23 AM

Emirates Holidays, the tour operating arm of Emirates Airline, has announced that it has established its first global franchise.

Emirates Vacations has been set up following the appointment of the US-based Destination Southern Africa Inc (DSA Vacations) as its partner.

The move is part of Emirates Holidays' vision to grow its business in new markets, with the five-year franchise agreement enabling it to tap into the US market.

Under the brand name Emirates Vacations, DSA will distribute competitively-priced vacation packages to Dubai and other popular destinations such as the Indian Ocean Islands, India, Italy and Thailand, a statement said.

Thierry Antinori – Emirates’ executive vice president and chief commercial officer, said: “With Emirates’ successful operations in the US serving seven gateways, we have access to a significant market of global travellers many of whom are already considering destinations served by the airline’s network.

"Working closely with Emirates, there is tremendous potential for Emirates Vacations to reach a wider customer base and adopt a more holistic approach to the business – where the airline can and be a part of the customer’s entire travel experience.

"As the first international franchise of Emirates Holidays, Emirates Vacations reinforces our commitment to build on our commercial strength in the US,” he added. 

“The time is ripe for us to make inroads into a very lucrative, dynamic market, and with DSA as our Emirates Holidays’ franchise operator, we hope to extend our brand experience even further in the US,” said Marc Bennett, Emirates’ divisional senior vice president Destination & Leisure Management.

Emirates Vacations will focus primarily on selling one-week to two-week vacations to Dubai. This will then extend to vacation packages beyond Dubai, with stop-overs, multi-centre packages and high-end adventure holidays across Emirates’ global destinations.

Emirates offers 56 weekly flights in the US from seven gateways including Dallas, Houston, Los Angeles, New York, San Francisco, Seattle and Washington DC, and from October 1, Emirates will launch its new transatlantic route from New York to Milan, providing the only First Class service between the two cities.

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