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Sat 18 May 2013 10:38 AM

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Emirates inks new sponsorship deal with France's PSG

Dubai airline extends agreement with new Ligue 1 champs for stadium, shirt branding

Emirates inks new sponsorship deal with France's PSG
Paris Saint-Germain, owned by Qatar Investment Authority, won France’s Ligue 1 for the first time since 1994.(Getty Images)

Emirates Airline and new French football champions Paris Saint-Germain have announced a new sponsorship deal.

The agreement grants the Dubai-based airline a five-year extension to their partnership with the club until the end of the 2018/2019 season.

The announcement was revealed by Thierry Antinori, Emirates executive vice president, Passenger Sales Worldwide and Nasser Al-Khelaïfi, president of Paris Saint Germain in Paris.       

Antinori said in a statement: “This is the perfect time for Emirates to re-sign with Paris Saint-Germain given the club’s new international players and on-going success in the French championship, as Ligue 1 champions, as well as the European championship.

"Our sponsorship of Paris Saint Germain is a strong platform to further extend our brand presence in France, as well as the many other football focused nations that we fly to globally.”  

As a result of the partnership, Emirates will continue to enjoy branding in Parc des Princes stadium, Paris Saint-Germain’s stadium, as well as the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.

Antinori added: “This partnership represents a strong combination of two global brands that share the same passion for success and growth, offering an international reach well beyond football and aviation.”

Emirates first signed its sponsorship agreement with Paris Saint-Germain in 2005 followed by a shirt sponsorship commencing in the 2006/07 season.

The airline's football sponsorship portfolio includes a number of high profile teams and events including FIFA, Asian Football Confederation, Arsenal FC, AC Milan, Hamburger SV, Real Madrid, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup and Zain Saudi Professional League.

In France, Emirates has also sponsored the French Open Golf since 2010 and recently signed an agreement to become the Official Partner of the French Open Tennis Tournament at Roland Garros, the second grand slam of the season which starts later this month.

Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris including a double daily A380 service, a daily flight to Nice and five flights per week to Lyon.

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