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Wed 26 Apr 2017 09:29 AM

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Emirates to launch new first class product 'this year' - Sheikh Ahmed

Airline is also preparing to roll out its revamped business class seat

Emirates to launch new first class product 'this year' - Sheikh Ahmed
Emirates is to launch a brand-new First Class product "by the end of 2017"

Emirates is to launch a brand-new First Class product "by the end of 2017", the group's chairman Sheikh Ahmed bin Saeed Al Maktoum told reporters on Tuesday.

There have been whispers of a new First Class product on Emirates for at least a year but the airline has remained tight-lipped, focussing instead on it's new business class fold-down seat that features in the B777-300ERs Emirates was due to take delivery of at the end of last year.

But Sheikh Ahmed said the new product would be ready for launch by the end of this year. He declined to give details but previous reports have suggested the product could be more similar to a luxury first-class train cabin, than an airline seat.

Sheikh Ahmed said: "What you will hear and what we will launch by the end of the year...We will come up with a new product in the First Class.

"I think this is something that passengers will like."

He added that the new business class seat was already in A380s that feature the large new Emirates lounge.

Emirates unveiled its enhanced A380 onboard lounge at the Emirates ‘Infinite Possibilities’ stand at ATM this year

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Vighnesh Nair 3 years ago

After all Emirates is the king ! Fly Emirates :)

savio 3 years ago

New First class great ... but when is Emirates going to change its catering provider or its entire food-on-board production. The planes are new, the airport is immaculate, the lounges are unique and the food is one of the worse by far compare to the other top 10 airlines. I fly twice a month long hauls either Business class or First class and its a disgrace to serve food like this. Even Air France is better! Virgin, British Airways, Cathay Pacific, Etihad, KLM, Lufthansa . All those airlines serve better food in Bis class and First Class.