By Andy Sambidge
New attraction has opened alongside airline's 10th Emirates Official Store at The Dubai Mall
Emirates Airline has launched the Middle East's first public A380 simulator at The Dubai Mall.
Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive, Emirates Airline & Group, on Monday officially launched the simulator alongside the newest Emirates Official Store.
Located at The Village at The Dubai Mall, the Emirates A380 Experience introduces visitors to the flight deck of the aircraft, allowing guests to experience the thrill of landing and taking off from 12 of the world’s busiest airports in different weather conditions.
This is the airline’s second such project, having launched the Emirates Aviation Experience in London last year to a strong public reception, the carrier said in a statement.
“Emirates is the largest operator of the A380 with 47 in our fleet, and it is an immensely popular aircraft with our customers. We are delighted to present aviation enthusiasts with another unique perspective to the world’s largest passenger aircraft with the Emirates A380 Experience. Based on what we’ve seen in the UK, we believe the Emirates A380 Experience will be a very popular activity for mall visitors as well as for team building activity from corporate groups,” said Sheikh Ahmed.
“By bringing the Emirates A380 Experience and the Emirates Official Store to Dubai Mall, we aim to connect with a broader audience in a high-traffic lifestyle environment and provide them with a piece of the Emirates brand experience regardless of when they next travel,” he added.
The Dubai Mall store is the airline’s 10th retail location in the region, and its first outlet in a mall.
Starting as a line of corporate giveaways, Emirates has progressively developed its range of branded merchandise eventually launching its first Emirates Official Store in 1996.