By Sarah Townsend
Airline will be licensed ticket reseller for event and help drive visitors under deal
Emirates has been appointed as the official airline partner for Dubai Expo2020.
Under the terms of the partnership, Emirates will be a licensed ticket reseller for Dubai Expo2020, playing a “key role in bringing visitors to the event”, its organisers said on Sunday.
The partnership with Emirates is the highest of three tiers of partnerships that Dubai Expo2020 will be entering into, it added. The deals grants exclusive rights and benefits for Emirates and other businesses within the Emirates Group, including branding and marketing rights, the ability to promote group-wide events such as Youth Connect in the run-up to Expo 2020, and the opportunity to have a pavilion at the Expo.
The partnership was signed by Emirates chairman and CEO Sheikh Ahmed bin Saeed Al Maktoum and Reem Al Hashimy, UAE Minister of State for International Co-operation and Director-General of the Bureau for Dubai Expo2020.
The Dubai government is targeting 25 million visitors to the emirate by 2020 and the Expo is expected to play a key role in this.
Al Hashimy said: “Emirates Airline carried over 50 million passengers last year. It is a global superconnector, and has always been forward thinking and innovative in its outlook, leading the way in offering greater opportunity and mobility to people. It is a natural partner for Expo 2020 Dubai.”
Sheikh Ahmed added: “Emirates has played an important part in Dubai’s transformation into an international centre for commerce and tourism, and a globally connected host city for a truly global event like the Expo.
“The airline has been an early supporter of Dubai’s successful bid to host the Expo, and will now partner with Expo2020 to bring this event to Dubai and build a lasting legacy for the UAE and the entire region.”For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.