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Sun 23 Sep 2012 12:52 PM

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Emirates NBD forks out $1m on Pussycat Doll private gig

Nicole Scherzinger paid "easy money" for 45-minute gig at Dubai bank's party, media report says

Emirates NBD forks out $1m on Pussycat Doll private gig
Pussycat Doll singer Nicole Scherzinger.
Emirates NBD forks out $1m on Pussycat Doll private gig

US singer and UK X-Factor judge
Nicole Scherzinger was reportedly paid US$1m by Dubai’s Emirates NBD to play at
their annual staff gala on Thursday, according to media reports in the UK.

Scherzinger flew to Dubai on
Thursday for the 45-minute performance, before subsequently flying straight to
a recording studio in LA on Friday.

“Even Nicole can't turn down that
sort of cash,” a source told the UK’s The Sun newspaper. “It didn't take too much
time out of her schedule and she was flown in and out of Dubai in first class.
It's easy money.”

The singer, who rose to
fame as the lead singer of the Pussycat Dolls girl group and is currently a
judge on the UK version of Simon Cowell’s The X Factor, was the main attraction at
Emirates NBD’s annual staff gala.

Held at the Dubai World Trade
Centre, the event was attended by Emirates NBD’s board of directors, senior
executives and more than 8,500 employees and their families.

An Emirates NBD spokesperson
confirmed the singer had performed at the event, but was unable to confirm how
much she earned for her appearance.

The UAE’s largest lender, Emirates
NBD reported a 13 percent decline in second quarter profit.

Group profit for the period
ending June 30 fell to AED647.4m (US$176.4m) from AED744.5m in the same period
a year ago, the bank said in a regulatory filing to the Dubai Financial Market
in July.

"During the first half of
2012, the UAE economy has continued to display resilience to global
uncertainty, underpinned by a continued increase in oil output and strength in
the trade, logistics, tourism and retail sales sectors," the bank said in
the statement.

"Nevertheless, the external
environment remains challenging and the bank maintains its cautious
outlook."

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Ahmaad 7 years ago

No wonder, the Bank has reported a decline in profit. Why could not they help the needy residents in UAE or within their customer base instead of throwing USD 1mio for an hour concert. It really hurts that when a country, we all love, is going throug a tough period and a government's financial institute is wasting the government and the residents' monies... There should be an official apology from the Bank.

nastyrunner 7 years ago

Wow, they fired 1200 staff due to restructuring and to increase profits. And $1 Million for 45 minutes is an easy decision. Weird!

leo50 7 years ago

good to see NBD following the examples of US and European banks and making judicious use of investor funds.

Mark of Zoro 7 years ago

What a WASTE of Customers Money - Customers get clobbered by unfair and high charges for petty services by the bank. This is where the money is squandered.

zara 7 years ago

It is so sad to know about it.They have fired staff and turned their life upside down.Those people are going through mental trauma.It is so sad that those people are suffering from mental and physical stress.Many of them have sick parents and dependent childrens to sponser.They have spoiled the future of many humans directly or indirectly.The Bank could of thought for a while and spent that amount on those staff's welfare rather than giving to some famous singer for 45 mins of act .

Chanel 7 years ago

and they will also fire more people this month!!!

ADJ 7 years ago

What kind of managements take such lousy and irresponsible decisions? I am beyond shocked at this piece of news. How far does a company take the concept of ‘employee engagement’? Does it even remotely reflect the bank’s culture, vision and objectives? I’m inclined to think that this was probably done to attract media attention leading to some sort of positive shock-value reaction from the public; could never have expected it from a bank though, especially of the given stature in the Emirates. Funny, how the commercial world is evolving.

Geko 7 years ago

It hurts when they stand up to publish this in public. But, why don’t they deserve?

Despite of half dropped, unbeginned projects, unfulfilled contracts, they were able to collect every single penny by every possible human and inhuman ethics. Of course, they were reasonably appreciated with many reasons.

JTF 7 years ago

Was a great event and a very nice way for the bank to show appreciation to their stuff and top clients. For all the people who have put negative comments, you mean to tell me that you dont exchange work for goods and services!!? I guess you all work for charities...

Since when is being profitable a crime!

Geko 7 years ago

Guys dont tell us bank is following real estate path. Precisely, glossy marketing, lavish spending, stretched out meaningless investments by RE put a deep hole in the economy. We do not want one more disaster. They play public money when it comes to pleasure and people pay for it when it is a loss....

Unfair mechanism...