By Staff writer
Dubai's largest lender is ranked 25th globally for use of social media; has 330,000 Facebook fans
Emirates NBD, Dubai's largest lender, has been ranked 25th in the world for social media in 2014, the best performance by a bank based in the Middle East.
Compiled by The Financial Brand, a USA-based online publication, its Power 100 is the only like-for-like ranking of banks’ success rate in social media platforms.
Additionally, the bank was ranked 29 on the Top 100 banks on Twitter with over 41,000 followers, and 14 for most all-time YouTube views, in the independent survey that calculates ranking based on Facebook ‘likes,’ Facebook ‘engagement rate,’ Twitter followers, Tweets sent, YouTube views and YouTube subscribers.
Emirates NBD currently has a fan base of 330,000 on its official Facebook page, making Emirates NBD the largest followed bank on Facebook in the UAE.
“Earning a spot among the top 25 global banks on Facebook is a testament to our concerted efforts to engage with customers on real time basis while ensuring that they receive superior customer support,” said Shayne Nelson, Group CEO, Emirates NBD.
“While we remain committed to delivering on our promise of innovation, the bank’s other social media platforms such as Twitter, Instagram and LinkedIn are helping us provide best-in-class customer service, at par with global best practices.
"Most importantly, our active presence on social media has enabled us to fast track the process of dealing with customer issues, leading to greater customer satisfaction.”
Emirates NBD launched its social media presence in August 2012, with an initial focus on Facebook and Twitter.
The top 25 ranking came shortly after Emirates NBD was named the most valuable banking brand in the UAE with a brand valuation of $1.78 billion in The Banker’s ranking of top 500 global banks, up 24 places from 2014.
As at December 31 2014, the bank's total assets were AED363 billion, ($98.8 billion). The Group has more than 215 branches and over 889 ATMs and CDMs in the UAE and overseas.
The banks also has operations in Egypt, Saudi Arabia, Qatar, Singapore, the United Kingdom and representative offices in India, China and Indonesia.