By Staff writer
Senior airline exec reveals cost of hiring Hollywood star for sequel to 2015 ad for its A380 aircraft
Hollywood star Jennifer Aniston was paid about $5 milllion to star in the latest global advertising campaign by Dubai airline Emirates, a senior executive has revealed.
Chris Galanto, Emirates senior vice president of advertising, said the cost of hiring the actress for the sequel on board its A380 aircraft was similar to the first advert last year, which was part of a larger $20 million campaign.
In the latest advert, directed by industry veteran and Oscar-nominee Bryan Buckley, Aniston emerges from the onboard shower on the superjumbo only to find Cooper, a feisty young boy, playing in her private suite in the Emirates First Class cabin.
The two strike up a conversation and in Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates' ICE inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s private suite, having exchanged places with the Hollywood star.
Speaking to the Business Breakfast radio programme on Dubai Eye, Galanto said: "We brought her back because she resonates with our audiences around the world with her down to earth charm and humour as well as her universal appeal which we thought was a great match for our brand."
He said he believed Emirates was the first airline to use a top celebrity to promote its Economy Class facilities.
He added that the first Aniston advert in 2015 - which attracted 36 million views online - had been recognised as a "playful shot across the bows" in the Open Skies debate with US airlines.
The latest advert had seen 3 million views in the first 14 hours of going live, Galanto added.
Asked what would be next for Emirates adverts, he said: "We need to think hard about the investment versus the pay-off," adding that the airline was not "tethered" to just Aniston.
Unruly cheeky kids wandering around the cabin totally unsupervised by their parents - at last an Emirates advert that dares to tell the truth.
She could say " I could choose to take my own private jet with the kids but look what trouble Brad got into doing that!"
A poorly executed ad by Emirates- almost childish in nature that focuses more on Aniston's star power than the exclusivity, calm and experience on flying on Emirates- something they should be focusing on at a time when their competitors are slashing fares or more points on their rewards program- both of which Emirates refuses to do.
Here we start all over again...
I can see already unhappy crew members protesting about their low wages which the company barely increases by few cents...
@ MT3 - WOW !!!! I could not have said it better myself!! So, so, so true and especially on Emirates; and for that same reason they have lost $M's from Frequent Business flyers that have voted with their feet because they have not been listened to...
When you spend upwards on $10K for a First or business class ticket 40 or 50 times a year and you are plagued by unruly and unsupervised kids running around Premium Cabins with the parents not caring and the Airline not listening ... business will go elsewhere.
It is purely a asimple business decision - either you cater (and listen) to the frequent flyer that drops $300-400K a year on flights or the "family" that flies once a year in Business or First - cannot have the cake and eat it too...make a choice EK!
Hello Singapore Airlines! Pay attention EK because so far you haven't!
Yes, eye opening
I fully agree with what other readers say. I for one get very irritated after having paid a premium for a 1st class seat, when just before landing the 1st class cabin is inundated with passengers from other cabins lining up to use the 1st class toilets and we are left stranded. What most annoying is that EK cabin staff go about their business of wrapping things up with no effort made to send those passengers back. I recently had to hold it till we landed...however, I did give the purser a piece of my mind
I agree the first class toilets shouldn't be inundated by the lesser mortals from other cabins. However the only solution to this is for Emirates and all other airlines providing more toilet facilities in the other cabins.
I travel frequently with my young children, across both J and Y. They are all well behaved and I have never seen them running around or being unruly. If you don't like the airline, go and fly another one. As for you dropping the money, is it your money or the companies money. The two are not the same. Enjoy life and stop complaining.
@ Saad - in my case it is MY MONEY! and I work very hard for it; so enduring a 14-17 hour flight with crying and unruly kids after paying $12K is not my idea of fun when I just want some piece and quiet (and I paid for it)... not saying all kids are the same but unfortunately in Emirates case the overwhelming majority are unruly and I do blame the parents and of course the Airline for allowing it! Would you like to endure a 17 hour flight with a crying or unruly kid?? maybe you would, I certainly would and do not...