By Andy Sambidge
Dubai-based airline announces five-year agreement with world's richest football club
Emirates Airline has signed a five-year sponsorship deal with Real Madrid, the world's richest football club.
The deal, announced at a press conference at the Santiago Bernabeu Stadium, sees Emirates become a partner and official airline to the world's most successful football club.
The sponsorship deal, over five seasons, gives Emirates international brand visibility at the Santiago Bernabeu Stadium and Real Madrid City, as well as promotional and hospitality rights worldwide.
Florentino Perez, president of Real Madrid, said in a statement: “Emirates is a world-renowned company that has always respected and valued sport. The airline shares our belief in loyalty, effort, commitment and innovation and these common principles will create a special understanding. We strongly believe this is a strategic alliance bridging us with our many followers all over the world."
Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline and Group, added: "Adding Real Madrid to our European football sponsorship line-up further enhances a superb list of European teams that we support including Arsenal, HSV, PSG, AC Milan and Olympiacos."
Having launched flights to Madrid on August 1 last year, Emirates said the sponsorship was a "tremendous way" to mark the first anniversary of the route.
Real Madrid have clinched 31 La Liga titles, 18 Copa Del Rey trophies and have conquered the UEFA Champions League a record nine times.