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Thu 3 Sep 2015 11:30 AM

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Emirates to spend $20m on Jennifer Aniston global TV campaign

Advert featuring the American actress is scheduled to air from October

Emirates to spend $20m on Jennifer Aniston global TV campaign
Jennifer Aniston. (Getty Images)

Dubai's Emirates Airline will spend an estimated $20 million on the global TV advertising campaign featuring US actress Jennifer Aniston.

Speaking to Gulf News, Boutros Boutros, divisional senior vice president of corporate communications at Emirates, confirmed that $20 million would be the estimate cost of running the advert on TV stations across the globe. He said the 46-year-old actress will not, however, feature in any of the airline’s print adverts.

“We are scheduled to start running it in October,” Boutros said.

He said the former 'Friends' star was the ideal choice for their advertising strategy the Emirates brand. Some reports in the US claimed she was paid $5 million to sign on the dotted line,

“When we see something fit in with our brand and it’s needed, we do it,” Boutros added. “We had a nice script, and she fit into it, it’s written for her. It’s a beautiful ad, I saw the first cut, [and] I love it.”

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gees 4 years ago

Good and trustworthy brands like Emirates should not be wasting money on Celebrity Endorsements. Only brands that need to create premium feel and air around their product and want to flees their customers need to spend tons of money on Celebrity ads.
Emirates can use all this good money giving cheaper flight tickets to its good customers. Please don't waste money.