Dubai's Emirates Airline will spend an estimated $20 million on the global TV advertising campaign featuring US actress Jennifer Aniston.
Speaking to Gulf News, Boutros Boutros, divisional senior vice president of corporate communications at Emirates, confirmed that $20 million would be the estimate cost of running the advert on TV stations across the globe. He said the 46-year-old actress will not, however, feature in any of the airline’s print adverts.
“We are scheduled to start running it in October,” Boutros said.
He said the former 'Friends' star was the ideal choice for their advertising strategy the Emirates brand. Some reports in the US claimed she was paid $5 million to sign on the dotted line,
“When we see something fit in with our brand and it’s needed, we do it,” Boutros added. “We had a nice script, and she fit into it, it’s written for her. It’s a beautiful ad, I saw the first cut, [and] I love it.”For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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