By Staff writer
Boeing 777 plane has been customised to fly the Emirates-sponsored team on their visit to Singapore
Emirates Airline has unveiled its first plane to feature Arsenal branding, as part of its sponsorship of the football club, as the team flies out for the start of the club’s summer tour to Singapore this week.
The Gunners arrived in style on an Emirates B777-200LR chartered aircraft that has been specially designed for their Arsenal Singapore 2015 visit.
The customised Emirates 777 showcases the Arsenal crest alongside images of first team players, Aaron Ramsey, Danny Welbeck, Mikel Arteta and Jack Wilshere on one side of the aircraft, and Santi Cazorla, Mesut Özil, Alexis Sanchez and Olivier Giroud on the other, making it easily identifiable from both on the ground and in the air.
Menus and headrests on board have also been given an Arsenal-themed transformation, Emirates said in a statement.
The Premier League club will be playing two matches at the National Stadium in Singapore for the Barclays Asia Trophy 2015.
Emirates Airline began its partnership with the club in 2004, and expanded its shirt sponsorship in 2006 to include the naming rights to Arsenal’s new home ground, Emirates Stadium.
I'm a die-hard gooner who is also a long-time Emirates frequent flyer. Never mind the pictures on the outside, I'd much prefer if Emirates refitted their cramped 777 interiors with decent seats, Let's have 9 instead of 10 across in economy, 6 instead of 7 across in business, like most other carriers. And also please give us better than the smallest 777 pitch in the sky. Flydubai seating is more comfortable than Emirates economy.
Am I the only person who thinks that sports sponsorship is just getting out of hand?
Really, who on earth books a flight with an airline on the basis that the aircraft is displaying the logo of a football team? I can understand football shirt and pitch (football match) advertising, where thousands of people are looking at the match (in person and on TV) but for Emirates to pay to have the team branding on their aircraft I doubt is money well spent. Better spend the money on enhancing service and the direct customer experience!
Advertising is big business...always of value to advertising agencies, usually of little value to their clients!