By Andy Sambidge
Image Nation's first local production set to reach new audience on board regional airlines
Image Nation Abu Dhabi's first local production, Sea Shadow, has been selected to screen onboard leading regional airlines Etihad, Emirates, flydubai, Oman Air, and Qatar Airways.
Following the film's success in GCC theatres and in festivals around the world, the movie is now reaching new heights as it takes to the sky on the airlines' onboard entertainment systems.
"This is another wonderful milestone for Image Nation Abu Dhabi's first feature, Sea Shadow," said Michael Garin, CEO of Image Nation Abu Dhabi.
"We are incredibly proud of how the film has been received, first in cinemas around the region, then with its continued success in festivals around the world, and now reaching a whole new international audience onboard these leading regional airlines."
Sea Shadow is a coming of age story which follows teenagers Mansour and Kaltham as they struggle with tradition and convention in their journey towards adulthood.
The film was shot entirely in the UAE with the majority of scenes taking place in Ras Al Khaimah, and was released to audiences in the GCC last November.
Launched in 2008 as a subsidiary of Abu Dhabi Media, Image Nation has rapidly become one of the world’s leading feature film producers.
The division has co-produced a number of feature films, including the Bollywood hit My Name is Khan, and Hollywood hits Fair Game, The Help, Contagion and The Double.
To date, Sea Shadow has been shown at the Abu Dhabi Film Festival, Palm Springs International Film Festival, Muscat International Film Festival, Gulf Film Festival, Zlin Film Festival (Czech Republic), Shanghai International Film Festival, Rabat Film Festival (Morocco) and Munchen Film Festival (Germany).
Sea Shadow is now playing onboard the Etihad, Emirates, flydubai, Oman Air, and Qatar Airways in-flight entertainment systems.
It will screen until November 30 on Etihad Airways, February 1 on Oman Air and flydubai, and until March 31 on Emirates and Qatar Air.