Enoc Retail eyes Middle East expansion for concept stores

Company plans to franchise Zoom convenience stores, Pronto coffee shops in growth bid
Enoc Retail eyes Middle East expansion for concept stores
By Andy Sambidge
Mon 07 Mar 2011 08:15 PM

Enoc Retail Systems Holding, the retail division of Emirates National Oil Company (Enoc), plans to franchise its Zoom convenience-stores and Pronto, a fresh food and gourmet coffee concept.

Zoom, which operates six stores at Dubai Metro stations, is looking to expand to 28 stores in total, Enoc said in a statement on Monday.

The convenience store brand, which is currently also present in eight stores within the Enoc/EPPCO network, is set to expand both as stand alone stores and at more Enoc/EPPCO service stations, it added.

Pronto, established in 2008, currently operates 21 outlets within Enoc/EPPCO service stations.

Burhan Al Hashemi, managing director of Enoc Retail, said that expansion plans were part of a long term strategy to establish Zoom and Pronto as premier retail providers across the Middle East.

"Enoc Retail has proven its competencies in a short span of time. We are now open to share our expertise by franchising the successful retail concepts and reach out to a wider audience in the Middle East," added Al Hashemi.

Enoc/EPPCO is the pioneer of convenience store retailing in the UAE, introducing mini marts in 1988 in Dubai and the Northern Emirates.

Currently, Enoc Retail employs more than 4,500 frontline staff, meeting the needs of over 600,000 customers a week.

Enoc Retail operates a network of 170 Enoc and EPPCO service stations in Dubai and the Northern Emirates.

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