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Sun 10 Jan 2010 04:00 AM

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Enter the CME awards

The countdown to the third Channel Middle East Awards is firmly underway - which means you have just over one month to get your nominations in before they are assessed by the judges. Read on for details of how you can be a winner.

Enter the CME awards
Enter the CME awards

The countdown to the third Channel Middle East Awards is firmly underway - which means you have just over one month to get your nominations in before they are assessed by the judges. Read on for details of how you can be a winner.

We might just have encountered the most turbulent year in the history of the Middle East IT channel, but that doesn't mean there hasn't been any success stories worth celebrating.

In fact, when you consider the challenges that the market has faced in the past 12 months, the eventual winners of this year's Channel Awards will have the right to feel their accolades are more deserved than ever before.

For many organisations, the name of the game has been survival and that has required them to adapt their businesses to changing market conditions. Vendors have had to modify their partner programmes and review their support mechanisms, distributors have had to ensure the highest customer satisfaction and efficiency, and resellers have had to amend their sales tactics to reflect the new priorities of end-customers in the region.

Such highlights will no doubt prove to be a factor in the outcome of this year's Channel Awards, which will take place in a little over two months' time. As any company that has entered the awards for the last two years will testify - the nomination process couldn't be easier! Companies are free to nominate themselves and can enter as many categories as they like, as long as a separate nomination form is completed for each entry. You can download a nomination form from the official awards website listed above. Just make sure you get it in before Thursday 18th February!...

What is the purpose of the Channel Middle East Awards?

The Channel Middle East Awards seek to recognise the channel development and market success stories that have taken place in the region throughout the last year.

The work that the channel carries out to meet the demands of customers, coupled with the efforts of vendors dedicated to local channel development, rarely receives the acknowledgement it deserves given the pace of day-to-day business. However, the Channel Middle East Awards aim to alter that by providing recognition where it is due - and in front of an audience comprising the leading channel executives from the region.

How do I submit a nomination?

You need to visit the official awards website:

Simply download the nomination form, fill in all the details and then e-mail your entry to:

How long does my nomination need to be?

Nominations should be no fewer than 500words. Entries should relate to initiatives, achievements and successes that took place in 2009. Information that relates to activities before that date will not be considered.

I work for a vendor. What sort of details do I need to include in my nomination?

You need to explain why you deserve the award in your chosen category(s) and give details of specific channel achievements during 2009. It is important to reference examples of investments you made in the Middle East channel or details of products, programmes or initiatives that you introduced to support your channel partners.

Additionally, you may want to outline any successful channel expansion activities or actions that you took to improve the technical, marketing or sales capabilities of your partners. Channel achievements could even include details of any channel problems or challenges that you solved during the past year.


An awards ceremony to honour outstanding achievement among vendors and channel players in the Middle East.

Dubai, UAE, March 2010

The Channel Middle East Awards will be attended by senior executives from the channel.

Download a nomination form here:

If I work for a distributor, reseller or retail company, what sort of information do I need to include in my nomination?

Again, you need to explain why you deserve the award in the category(s) you have chosen to enter. Base your information on specific company achievements, successful investments or growth initiatives that occurred in 2009. Give specific examples of how you provided customers with an exceptional level of service and details of activities that contributed to the overall development of your business. Perhaps you overcame certain challenges last year or launched new services that made a difference in the market - all such information is valid.

What are the judges looking for?

Entrants are advised to be passionate about their achievements, but nominations should deal in grounded statements with supporting facts and figures. Judges will look favourably on entries that clearly outline the reasons why the nominee deserves to win the award based on the nomination guidelines described above and published on the awards website.

How can I improve my chances of winning an award?

Be clear and accurate with your entry, and don't attempt to pad it out with over-the-top language. Read the nomination criteria, keep your entry to the point and focus on how your achievements have made a difference in the Middle East channel over the past year.

What countries are included in the Channel Middle East Awards?

Nominations should relate to achievements within the Middle East region. For the purposes of these awards, this includes Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, UAE and Yemen.

Can I enter more than one category?

Yes, you can enter as many categories as you like providing you can put a case forward for each nomination. For example, some distributors may wish to enter three award categories - IT Distributor of the Year, Value Added Distributor of the Year and Best Growth Initiative by a Distributor - in which case they should submit three separate nominations.

Can I put the same nomination form into more than one category?

No, you will need to submit a separate nomination form for each category you enter. If you enter two categories you will need to submit two nomination forms, preferably tailored to the specific category to enhance your chances of winning.

Remind me again, what is the final deadline for nominations?

The final deadline for submitting nominations is 18.00 on Thursday 18th February. Please note that nominations received after this date will not be accepted.


Vendor Awards

Components Vendor of the Year

Networking Vendor of the Year

Peripherals Vendor of the Year

Printing and Consumables Vendor of the Year

Software Vendor of the Year

Systems and Hardware Vendor of the Year

Channel Awards

IT Distributor of the Year

Value Added Distributor of the Year

Retail Distributor of the Year

Enterprise Reseller of the Year

SMB and Commercial Reseller of the year

Retail Company of the Year

Readers' Best Awards

Best Vendor Channel Programme of the Year

Best Growth Initiative by a Distributor

Editor's Selection Awards

Channel Executive of the Year

Outstanding Contribution to the Middle East Channel

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