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Tue 27 Jan 2009 04:00 AM

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Enter Intersec

One of the largest shows in the region for the security, fire and safety industries returns to Dubai this month.

One of the largest shows in the region for the security, fire and safety industries returns to Dubai this month.

Intersec returns to Dubai for the 11th year running this month, on 18th-20th January. Show organisers Messe Frankfurt report that the show will be 25% bigger this year, with over 1000 exhibitors in 2009, compared to last year's 2008.

The growth of the show is indicative of the benefits it has brought to exhibitors each year, who regard Intersec as useful in raising brand awareness and debuting new products and technologies.

[Intersec] is a great platform from which to launch new products in the Middle East. - Khaled Al Saleh, market development manager, GE Security.

"The concept of international and domestic security in today's world has changed dramatically in the last decade," said Angela Schierholz, senior show manager, Epoc Messe Frankfurt.

"It is no longer a case of simply purchasing the latest technologies or installing more surveillance cameras. Policing agencies, world experts and government officials all have to work together to share information and exchange best practices to combat threats from several new quarters. As a result, we have tried to keep every detail in mind for Intersec 2009 and have not only increased the exhibition space but will also have more than 60 lectures from internationally renowned speakers."

Exhibitors agreed with the sentiment, saying that the show was a great chance to promote themselves to the wider market.

"[Intersec] provides us with an opportunity to support our business partners by increasing our brand visibility and reaching out to new customers," said Khaled Al Saleh, market development manager of GE Security. "It is also a great platform from which to launch new products in the Middle East."

Product debuts look set to be a recurrent theme throughout the show, with many exhibitors using the opportunity to launch their new ranges on the Middle East market.RAE Systems Middle East announced plans to showcase their third-generation photoionisation detectors (PID) to the market at the show.

"We have introduced a complete new series in the oil and gas industry and now it's being introduced to the civil defence as well," said Michael Jorgensen, systems director of business development, RAE Systems.

Other companies launching products at the show include Track 24, which will be showcasing its new Nomad tracking system. ‘'The range of information and products at Intersec will be hugely diverse," said Tim Grant, director, Track 24.

The concept of international and domestic security in today’s world has changed dramatically in the last decade. - Angela Schierholz, senior show manager, Epoc Messe Frankfurt.

"Increasingly, companies are becoming concerned about the risk they face from terrorism and serious organised crime. Nomad has a key role to play to help companies throughout the Middle East in terms of their border protection, supply chain security and safeguarding critical infrastructure."

While the exhibition, which will occupy 500,000 square feet in Dubai International Exhibition Centre, is a crucial part of the event, five conference streams are also scheduled to take place, covering aspects of commercial security, information security, law enforcement, fire and rescue, and safety and health.

Over 60 speakers are expected, including Michel Chalouhi director of product management at Genetec, John A. Olsen from the Fire Training Centre of Fraport AG Frankfurt Airport Services Worldwide, and Thomas Koenigshofen of the Industrial Security Department of Deutsche Telekom.

Meanwhile, the Institution of Occupational Health and Safety (IOSH) takes on the duties of the safety and health stream, with IOSH president Nattasha Freeman in attendance.

The 2008 Intersec was a great success, stimulating plans for a further Intersec show in Thailand (currently on hold in light of the political situation in that country), and managed this despite an unscheduled national holiday and severe weather. Therefore the outlook for 2009 looks very positive indeed.

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