Company plans to showcase its latest range of enterprise technology solutions and pitch for new regional partnerships at GITEX Technology Week.
SonicWall will use its presence at GITEX Technology Week to highlight its E-class range of products to Middle East-based end-users and resellers.
"Historically, SonicWALL has primarily catered to SMBs, but this year we have shifted our product strategy to focus on the enterprise market," explains Shahnawaz Sheikh, Middle East sales manager at SonicWALL.
"At GITEX, we will showcase these enterprise solutions and seek out enterprise system integrators who are willing to partner with us."
Sheikh and his team will host a series of lab sessions and product demonstrations for the duration of the show. Each day will see a new product or solution taking centre stage on the company's stand.
According to Sheikh, GITEX Technology Week is an extremely important event for SonicWALL. He credits the popularity of the event with playing a key role in the company's growth in the region.
"We have gone from a single employee company to six in just a few years. This region is very important to us and GITEX gives us the opportunity to meet with end-users as well as resellers. We also use the event to create opportunities for our partners," says Sheikh.
SonicWALL will also display its range of network security solutions, business continuity offerings, content security solutions and its policy and management products at GITEX.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.