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Sun 8 May 2016 09:31 AM

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Entrepreneur of the Week: Lisa Lazarus, founder of MA Models

Welsh-born Lazarus set up MA Model Academy, a platform for new and established models helping them to develop their careers in the Middle East

Entrepreneur of the Week: Lisa Lazarus, founder of MA Models
Lisa Lazarus

It was one particular moment in 2008 that proved to be a point of departure for Lisa Lazarus, a Dubai-based British model-turned-serial entrepreneur and our latest Entrepreneur of the Week.

Winning the Miss Universe UK 2008 pageant has opened a number of opportunities for the Wales-born beauty, including a Bollywood debut opposite Indian actor Salman Khan.

The beauty contest success has also led to her supporting a number of charities. Lazarus is an ambassador of The Joshua Foundation, a Cardiff-based charity that organises holidays and trips for terminally-ill children.

Furthermore, once successful catwalk model for brands including Elizabeth Arden and Jovani Couture, Lazarus has also chosen to pursue her academic objectives and earned a bachelor degree in diagnostic radiography at Hertfordshire University. At the moment she is doing her master's degree in aesthetics.

In 2013 she successfully launched her first business venture – Medico Aesthetics, a provider of non-invasive cosmetic surgery.

After moving to Dubai in the same year, Lazarus set up MA Model Academy, a platform for new and established models helping them to develop their careers in the Middle East.

“As a woman and an expat in Dubai, I have had a lot to learn," she says about setting up a business in the UAE. "The biggest obstacle was coming to terms with different laws and agreements. I spent over a year researching the industry before launching. I had to do a lot of homework.

“I am grateful to the people I have met who have supported me and guided me in the right direction. I think it can be easy to be led astray, so it is very important to keep your vision and focus on your goal.

“I used to travel a lot with modelling assignments so now it is nice to be settled in Dubai and work on building a solid future here.

"Anything is possible here [in Dubai]. You just need to be committed and hardworking, and have a great team.”

 

Do you know an entrepreneur who deserves to be our Entrepreneur of the Week?

Please explain in 200 words why your entrepreneur of choice deserves the Entrepreneur of the Week accolade and send your nominations to tamara.pupic@itp.com

Please note that the final decisions are made at the discretion of our editorial team.

For information, tips and advice on setting up a new business or insights from those who have taken the leap into the world of entrepreneurship, click on the Arabian Business StartUp section.