Entrepreneur of the Week: Mohamad Sharif Al Zarooni

Al Zarooni has grown Dimara International - a service supplier to the hospitality industry - to the top of the third Dubai SME 100 ranking
Entrepreneur of the Week: Mohamad Sharif Al Zarooni
By Tamara Pupic
Sun 22 Nov 2015 02:23 PM

Sensing an opportunity is what has led this week’s Entrepreneur of the Week, Mohamad Sharif Al Zarooni, to grow Dimara International to the top of the third Dubai SME 100 ranking of small businesses in Dubai.

“I had two things when I started Dimara. I had sensed an opportunity in the hospitality business and had passion and commitment to serve customers to my utmost professional capacity,” the Emirati said.

Starting in 2005 with a small team of 10 people, Al Zarooni began supplying towels, toiletries, bedding and other products to hotels, hospitals and airlines. Today, his clients’ list includes many of Dubai’s five-star hotel operators including Jumeirah Group, Four Seasons, Hyatt and Ritz-Carlton.

“How have I been successful? Because I have worked 16-hour days in the company,” he told local media (The National)

Launched in 2011, the Dubai 100 SME ranking is a biennial initiative of Dubai SME, the agency of the Department of Economic Development (DED), to honour owners and executives of small and medium sized businesses in the emirate.

It ranks companies according to their audited accounts that are independently verified.

Dimara International, which now employs 55 people and has branches in three other markets, was ranked at 71st place in 2011 and sixth place in 2013.

Commenting on his company’s success, Al Zarooni thanked his management and staff for their work.

Do you know an entrepreneur who deserves to be our Entrepreneur of the Week? Please send your nominations to neil.king@itp.com and tamara.pupic@itp.com

For information, tips and advice on setting up a new business or insights from those who have taken the leap into the world of entrepreneurship, click on the Arabian Business StartUp section.

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