By Tamara Pupic
Mona Tavassoli, founder of Mom Souq and Mompreneurs Middle East, is our latest Entrepreneur of the Week.
Mona Tavassoli, our latest Entrepreneur of the Week, has elevated the concept of mompreneurship in the region by actively working on helping more than 500 Dubai-based female business owners to successfully balance the roles of mother and entrepreneur.
A peaceful Middle East through women’s empowerment is the “why” behind everything Tavassoli does, both personally and professionally. She adds that empowered mothers raise empowered children and opines that entrepreneurship is one of the best means to empower women.
This 33-year-old Iranian launched MomSouq, an online marketplace for baby and children’s products, in 2012. It was a decision inspired by motherhood.
Less than a year later, she launched Mompreneurs Middle East, a business-to-business platform that caters to female entrepreneurs in the region, helping them to promote and grow their businesses.
“Our slogan is ‘bigger circle collectively’. Individually, maybe we are small companies, but together we have a huge community of mompreneurs who support each other,” she said in an interview with Arabian Business StartUp last year.
Mompreneurs Middle East's vision is to create a community of mom entrepreneurs where information sharing and mentorship lead to collective success of all members of the group.
“The underlying belief is that collectively mompreneurs will be stronger and better able to compete in today's business environment,” Tavassoli adds.
The primary focus of Mompreneurs Middle East is education. The group offers Mompreneur Rising, a two-month entrepreneurship course, to its members. They also facilitate mentoring initiatives to give the opportunity to mompreneurs to learn from executives and well-established women leaders.
“We also understand the difference between achievement and success,” she says. “Success is a feeling that differs from one person to another. We help mompreneurs to define success and to not forget their priorities in life. Their happiness and their family’s happiness are paramount, and reflect heavily in their business. We give them tools and techniques to be mindful of their priorities.”
In 20014 this mother of two and a serial entrepreneur found the time to climb Mount Kilimanjaro in Africa, under the World Peace through Women's Empowerment banner, an endeavour sponsored by the University of Wollongong in Dubai.
The organisers managed to raise AED 22,000 ($6,000) to secure two years' stationery supplies for 24,000 female students in 12 schools in Afghanistan.
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Great to read. Always been helpful and great to work with even from our UK base and we are pleased to feel like part of her team - even from afar. Looking forward to our next ventures and visits.