By Tamara Pupic
How Nathalie Haddad built her career on empowering people to make educated food choices.
Nathalie Haddad, founder of The Right Bite, never really planned to build an award-winning business and leave her mark on the region’s highly-competitive food industry.
“Honestly, The Right Bite started out of a passion and as a natural progression of my one-on-one nutrition counselling,” Haddad says a few days after winning the SME of the Year Award at the Arabian Business StartUp Awards 2016.
“Starting the business I never had a plan of where I wanted to be in five years, I just worked hard with my team, listened to what my clients wanted and provided meal programmes that were in line with the nutrition beliefs and the counselling that my team and I were educating the clients with.”
With degrees in nutrition and dietetics from Lebanon and Canada, the Abu Dhabi-born entrepreneur came back to the UAE in 2001 to start counselling people on how to achieve and maintain a healthy lifestyle through educated food choices.
A decade and a half later, Haddad has built a specialised centre for expert nutritional consultation and bespoke gourmet healthy meal delivery service. In addition to expert nutritional consultation services, The Right Bite Nutrition and Catering Services includes a personalised healthy meal delivery service, founded in 2004, and Nathalie’s, a coffee and kitchen concept opened in 2012.
“People still think of The Right Bite as solely a meal plan delivery service,” she says. “The Right Bite is a nutrition and healthy catering company with nutrition education at the centre of its operations and business.
“The Right Bite provides many avenues to empower individuals to make healthier food choices by offering them several channels to enable them to eat healthier. In addition to The Right Bite’s personalised meal plans, we offer on-demand delivery services with Right Bite Express, corporate solutions with our on-the-go service, and corporate and event catering with our catering division.”
The Right Bite has carved a niche in the marketplace by successfully answering to the steady and growing consumer demand for healthy convenient food. Their delivery service covers Dubai, Abu Dhabi, Sharjah and Ajman.
“When I started my business, clients used to come as a result of my reputation as a dietician in the Dubai market,” she says. “The biggest reward or achievement for me was when clients started coming as a result of The Right Bite itself, the company’s reputation, and not because of me as an individual.”
Over the years, she says, her leadership style has changed from being involved in every aspect of the operation on a daily basis, to now considering herself as “a democratic leader working closely with her team and heads of department, with open communication both ways.”
What’s next? “To strengthen our position as a household name by growing our different business lines, both in the UAE market and regionally,” she concludes.