Entrepreneur of the Week: Vikas Punjabi, founder of Loco’Motion

Firm uses the power of film to draw attention to important societal issues and inspire UAE residents and visitors
Entrepreneur of the Week: Vikas Punjabi, founder of Loco’Motion
By Tamara Pupic
Sun 10 Jan 2016 10:13 AM

Vikas Punjabi has been awarded this week’s Entrepreneur of the Week accolade for initiating a series of inspirational pop-up film screenings across the UAE.

Punjabi – the founder of Loco’Motion, a Dubai-based social enterprise – uses the power of film to draw attention to important societal issues and inspire UAE residents and visitors alike to contribute to their communities.

It started in 2013 when he screened 'Five', a 2011 anthology of short films exploring the impact of breast cancer on people’s lives, in Dubai, Abu Dhabi and Sharjah to mark October being Breast Cancer Awareness Month that year.

Since then, Loco’Motion has brought thousands of viewers together in Safa Park and thejamjar, a gallery and studio located in Al Serkal Avenue, Al Quoz.

“We are focused on enriching residents through entertaining content on genres ranging from environment to health and well-being, love and friendship to women and children, history and culture to entrepreneurship and Inspiration,” he told Arabian Business StartUp.

“The prime objective is to foster a sense of community amongst residents and corporations alike through meaningful and inspiring content.”

A number of local companies, which are motivated to contribute to the community, have come on board as sponsors of the events. However, Punjabi was quoted as saying to local media that he often covered the costs of the screenings by himself.

In 2015 his team organised their first screening at a university and also launched the second season of their ”Inspire Life” series. Their regular events are often timed to mark important international observances, such as International Day for Elimination of Violence against Women, World Environment Day, and many more.

Talking about their plans for 2016, Punjabi said he hopes to launch Season III of “Inspire Life” and involve and engage more members of the community.

Punjabi is also the founder of Urban Bedou, an arts and culture event business.

Do you know an entrepreneur who deserves to be our Entrepreneur of the Week?

Please explain in 200 words why your entrepreneur of choice deserves the Entrepreneur of the Week accolade and send your nominations to tamara.pupic@itp.com

Please note that the final decisions are made at the discretion of our editorial team.

For information, tips and advice on setting up a new business or insights from those who have taken the leap into the world of entrepreneurship, click on the Arabian Business StartUp section.

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.