By James Thornton
Ericsson has established a regional office in Dubai as part of the company's global indirect sales strategy for the its enterprise portfolio. The office will serve the Middle East and Africa, as Ericsson looks to build business relationships with sales partners in the region.
Ericsson has set up a regional office in Dubai as part of its plans to deliver its enterprise portfolio to the Middle East and Africa. Under Ericsson Enterprise’s new global indirect sales strategy, the company has set up regional offices and is now looking to migrate the sales and distribution of its solutions to sales partners. This will include distributors, system integrators, value added resellers, operators and ISPs.“We are expanding the way we address the enterprise market,” said Gunnar Reinholdsen, regional director, Middle East and Africa, Ericsson Enterprise.“We will establish one of the world’s largest distribution networks. This will enable us to serve our customers in a more competitive way, offering a greater choice of channels, a more efficient way of purchasing and combining solutions, services and products, and secure fast delivery.”Ericsson Enterprise’s regional office in Dubai will be kitted out with the resources and competencies to provide sales, marketing and technical support for around 25 markets in the region. Another of Ericsson’s aims will be to implement multiple channels into the region.The Ericsson Enterprise product offering includes PBX systems, integrated global communication networks, cordless solutions, wireless LAN systems, computer telephony integration (CTI) applications, IP based switches, datacom products and contact centres.“By establishing this regional office in Dubai, it is shown that the Middle East and African market is very important for Ericsson, and we are now able to have an increased focus on the region,” said Reinholdsen.