By Staff writer
Tech firm ties up with Image Nation Abu Dhabi to work on free-to-air service which is set to launch in Q4
Ericsson has announced that it has signed an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi, one of the leading content creators based in the Middle East.
The contract includes playout, media preparation, media management and archive services for the new Arabic-language TV channel, Quest Arabiya, which is slated to launch in the fourth quarter of 2015.
The free-to-air service, which will broadcast 24 hours a day across the Middle East and North Africa, is a partnership between Image Nation and Discovery Communications.
Quest Arabiya will air a combination of regionally-produced original content along withfactual and reality programs from Discovery's vast library of non-fiction shows, localised for the Arab market.
Carl Von Doussa, general manager of channels at Image Nation, said: "Partnering with an industry leader like Ericsson will ensure that Quest Arabiya's playout and content management operations are in good hands.
"Ericsson clearly has a great reputation globally and a proven track record of delivery, and we're looking forward to working together to deliver great content to 45 million households across the MENA region. We are also pleased that we were able to support Ericsson's growing hub in twofour54, Abu Dhabi, through this agreement."
Rafiah Ibrahim, president Ericsson region Middle East and East Africa, added: "Today we see the TV industry in the region witnessing this transformation with strong local and international broadcaster base. Our role is to help those broadcasters seize the opportunities of this transformation.
"We look forward to working with Image Nation on the launch of its new, eagerly-anticipated TV channel. There is huge appetite for original, Arabic language content across the Middle East and we are honored to play an integral role in delivering this service 24/7 from our newly-established hub in Abu Dhabi."
Earlier this year, Ericsson announced a partnership with twofour54, the home of Abu Dhabi's media industry. As part of this partnership, Ericsson established a broadcast and media hub in Abu Dhabi to serve clients across the Middle East region and beyond.
Ericsson delivers some of the world's most renowned and premium TV programing around the globe and is recognised with five Technical Emmy awards.