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Sun 30 Sep 2007 11:47 AM

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ERTU embraces HD with JVC purchase

JVC ended IBC on a high note, closing a deal with Egyptian Radio and Television Union (ERTU) for 25 GY-HD201 ProHD camcorders, JVC BR-HD50 HDV decks, DT-VL nine-inch LCD monitors,IDX battery kits, and Vinten tripods.

JVC ended IBC on a high note, closing a deal with Egyptian Radio and Television Union (ERTU) for 25 GY-HD201 ProHD camcorders, JVC BR-HD50 HDV decks, DT-VL nine-inch LCD monitors,IDX battery kits, and Vinten tripods.

While ERTU has no immediate plans to broadcast or produce events in HD, the purchase embodies the desire to lay the groundwork for HD.

"The trend is very much that nobody wants to buy a product if it isn't HD," said Ian Scott, JVC Professional Europe director, pro video operation, UK. "And that goes for whether or not they have immediate plans for HD."

The LCD monitors, introduced at IBC, will be used in a field-portable configuration. "We had an excellent reaction to those monitors from the market at IBC," added Scott.

In a separate contract with ERTU, JVC sold 12 Hitachi SK900 cameras that will be used to replace older cameras in the OB fleet.

The deal highlighted a stellar week for JVC as Oliver Helfrich, marketing manager for JVC Professional Europe in Germany, said that sales leads had doubled since last year. "JVC is contemplating a bigger stand for next year," he confirmed.