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Tue 1 May 2007 11:18 AM

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eSys brings in new EMEA VP as Gupta elects to focus on Middle East role

Former Western Digital veteran makes jump from vendor to distributor by agreeing to join eSys as existing EMEA chief Pavan Gupta fixes his sights firmly on Middle East.

Pavan Gupta is set to revert back to his previous role of running eSys' Middle East and Africa operation following a reshuffle of the components distributor's EMEA executive management team.

Gupta has been serving as eSys' VP EMEA for the past 12 months, but will step aside for former Western Digital veteran Nigel Edwards to take over the post. Gupta will now report into Edwards.

Gupta's spell in charge of the EMEA business has seen him shuttling between the UAE and the distributor's European headquarters in the Netherlands, but it is understood he requested a move that will see him based permanently in Dubai."It is a large area to manage and involved so much traveling," explained Gupta. "Looking after both the Middle East and Europe is a heavy assignment. I will return to a regional position again and Nigel will oversee the European business."

Despite losing a lucrative distribution contract with hard drive vendor Seagate last year, eSys claims it is still determined to build a US$1 billion business in Europe. The company believes that new EMEA chief Edwards, who has spent the last 11 years directing Western Digital teams in the US and Europe, is the right man to steer it towards that goal.

Prior to his time at the hard drive vendor, Edwards ran the Middle East and Africa distribution business of Informix Software, which is now owned by IBM. "We are committed to the European market," said eSys chairman Vikas Goel. "With the opening up of East Europe, the opportunities are immense and we want to be there at the right time with the right people. With Nigel's proven track record in these markets we see exciting times ahead for eSys."

eSys Technologies employs 1,000 staff globally and consists of 100 wholly-owned operations in more than 30 countries.

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