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Tue 8 Dec 2015 01:55 PM

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Etihad inks deal with private jet firm to promote A380 luxury

Abu Dhabi airline announces partnership with Victor to boost services for The Residence, First Apartment passengers

Etihad inks deal with private jet firm to promote A380 luxury

Etihad Airways has announced a new partnership with Victor, the fastest-growing on-demand private jet charter company in the world, to complement and promote its exclusive The Residence and First Apartment cabins, available on the airline’s Airbus A380 fleet.

The partnership also allows customers the ultimate convenience of chartering a seamless private aircraft connection to or from their international A380 flights, Etihad said in a statement.

Etihad said in a statement that it is the first scheduled airline to partner with private jet charter providers world-wide to promote specific scheduled flights on its extensive global network.

The airline added it has seen strong interest and demand within the private jet market for its ultra-exclusive A380 cabins, and is using the charter distribution network to reach this important customer segment.

Victor, which has bases in London, New York and California, is the only jet charter company to provide real-time availability, and the only one fully disclosing transaction fees, and specific operator and aircraft details, offering customers total transparency and control with no upfront commitments.

Shane O’Hare, Etihad Airways’ senior vice president marketing, said: “Our unique agreement with Victor will give those customers wanting the ultimate luxury private jet experience a simplified end-to-end journey combining our magnificent A380 with a private jet by simply using their laptop, smartphone or tablet.

“Victor has revolutionised the private jet charter space by giving full control and transparency to the customer, so they can expedite their travel themselves by using the latest technology, at any time, removing the lengthier booking procedures and processes associated with many private jet bookings.”

Victor is the first jet charter company to disclose aircraft and crew specifics, and side-by-side comparisons of more than 7,000 jets at 40,000 airports worldwide via a network of 131 partner operators.

Clive Jackson, Victor founder and CEO, said: “Discerning travellers will enjoy a truly seamless, door-to-door flying experience through our new partnership with Etihad Airways."

Etihad's A380s currently operate two of the three daily services from Abu Dhabi to London Heathrow, one of its two daily services between Abu Dhabi and Sydney, and one of its two daily services to New York JFK. In 2016, Etihad Airways will add its giant flagship aircraft on services to Melbourne and Mumbai.

Measuring 125 square feet, The Residence provides a private three-room cabin, including a living room, double bedroom, private bathroom, dedicated Savoy-trained butler, and onboard chef. 

The Etihad Airways A380 fleet is configured with nine ground-breaking First Apartments, featuring a completely private living space with a reclining lounge chair and an ottoman which converts to become a separate 80.5 inch long fully-flat bed. The onboard chef provides First Apartment guests with superior à la carte dining, or a menu tailor-made from a larder of fresh ingredients.

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