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Sat 15 Oct 2016 10:42 AM

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Etihad partner airlines seek to align customer loyalty programmes

Latest enhancements are part of an ongoing strategy to create the best global loyalty programme

Etihad partner airlines seek to align customer loyalty programmes
(MARKUS SCHOLZ/AFP/Getty Images)

Etihad Airways Partners (EAP), a partnership of eight airlines, has announced further steps aimed at aligning the benefits for members of the separate frequent flyer programmes operated by each airline.

The latest enhancements are part of an ongoing strategy to enhance the customer proposition and create the best global loyalty programme, a statement said.

EAP is a partnership comprising Etihad Airways, airberlin, Alitalia, Air Serbia, Air Seychelles, Etihad Regional, Jet Airways, and NIKI.

Four frequent flyer programmes are operated by the EAP airlines and include Etihad Guest which is used by loyalty members of Etihad Airways, Air Seychelles, Air Serbia and Etihad Regional, topbonus for airberlin and NIKI, JetPrivilege for Jet Airways, and MilleMiglia for Alitalia.

Together the airlines offer a combined network of over 400 destinations across six continents.

Bruno Matheu, CEO of Etihad Airline Equity Partners, said: “The steps we’re announcing are just the latest initiative to create an enhanced proposition for guests travelling across the EAP. We want to give all of our guests a high quality, convenient travel experience across all the partner airlines.

“EAP partner airlines have taken key steps to align their products. For instance, all offer fully flat beds in Business Class on long haul flights. Now we want to provide further enhancements, and by aligning services such as tier benefits, we can ensure that our most loyal guests experience the same service on each of the partner airlines.”

Starting immediately, there will be changes in several areas such as priority check-in, priority boarding, lounge access, excess baggage and tier bonus miles, as part of the ongoing process to speed up the alignment of the various programmes, the statement said.

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