By Staff writer
Airline signs agreement to extend partnership with Abu Dhabi HSBC Golf Championship on European Tour
Etihad Airways on Wednesday announced the renewal of its sponsorship with the Abu Dhabi HSBC Golf Championship for the next five years to 2020.
The airline and Abu Dhabi Sports Council (ADSC) have signed an agreement to extend the long-standing partnership with the annual European Tour event, which tees off at the Abu Dhabi Golf Club on Thursday.
Etihad Airways said in a statement that its investment further supports Abu Dhabi’s vision to position itself as a premier international golf tourism destination.
Etihad Airways, the official airline and gold partner of the golfing event since its inauguration in 2006, named the Abu Dhabi tournament’s most successful winner, Martin Kaymer, as its Etihad Guest Ambassador in 2014.
The two-time Major winner and three-time Abu Dhabi champion Martin Kaymer, will be up against one of the championship’s strongest-ever fields with world number one Jordan Spieth, making his Arabian debut, alongside four-time Major winner Rory McIlroy, American hotshot Rickie Fowler and Swede Henrik Stenson.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “The Abu Dhabi HSBC Golf Championship is a world-class event attracting some of the games’ greatest competitors to Abu Dhabi. We are very proud to continue our support for this initiative as it fits perfectly with our strategy to reinforce Abu Dhabi as a leading hospitality and leisure destination.”
The partnership renewal follows HSBC’s confirmation that it too will continue its title sponsorship of the championship until 2020.