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Wed 2 Apr 2014 02:09 PM

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Etihad's loyalty programme becomes separate legal entity

Abu Dhabi airline says evolution of Etihad Guest will bring increased focus and investment, support growth

Etihad's loyalty programme becomes separate legal entity

Etihad Airways said on Wednesday that its award-winning loyalty programme has become a separate legal entity.

The Abu Dhabi airline said in a statement that the evolution of Etihad Guest is designed to support its growth and bring "increased focus and investment" into improving returns for the programme partners.

Launched in August 2006, Etihad Guest today boasts more than 2.3 million members globally.

Opportunities to earn Etihad Guest Miles exist for members on more than 3,000 flights on Etihad Airways and its many global airline partners, and also with more than 150 non-airline global partners.

Peter Baumgartner, Etihad's chief commercial officer, said: "This exciting development is testament to how far the Etihad Guest programme has come since welcoming its first members back in 2006, and a sign of its commitment to meeting the needs of the increasing number of travellers looking to gain more value from their travel experience."

Barry Green, previously vice president Customer Relationship Management & Loyalty at Etihad Airways has taken up the position of managing director for the new company.

Green was one of the original team working on the Etihad Guest programme throughout its design in 2005 and subsequent launch in August 2006, the statement said.

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