By Mark Sutton
Etisalat adopts theme of 'Explore' for GITEX Technology Week
Etisalat will this year take the theme of ‘Explore’ for its presence at GITEX Technology Week.
The UAE telco will have the largest stand in the Gulfcomms exhibition, and will also participate in the Gitex conference and Gitex Shopper for the first time.
The ‘Explore’ theme is intended to reflect Etisalat’s aims of encouraging businesses and consumers to explore the new and existing services that Etisalat will preview on the stand.
Essa Al Haddad, chief marketing officer of Etisalat, said: “Explore is a unique theme that encourages our customers to work in conjunction with Etisalat to help us create pioneering and innovative services.
“We will demonstrate some of our existing services during GITEX and will also allow our customers to preview some of the new services that we are planning to launch in the future. We are sure that the visitors to our stand will be able to explore an unmatched experience, be it technology, innovation or entertainment,” he added.
The Gulfcomms stand will be split into three sections, covering enterprises services and smart solutions, consumer solutions and Etisalat’s international operations, with presence from Mobily, Etisalat Misr, Etisalat Afghanistan, PTCL, Atlantic Telecom, Canar, Etisalat Nigeria, and Zantel.
The company will also be joined by a number of its enterprise partners on the stand during the show.
“GITEX provides a perfect platform for Etisalat to demonstrate its strong international presence, the ingenuity behind Etisalat’s customer-centric solutions and services, our robust and mutually rewarding partnerships and the holistic power of Etisalat brand. This year at GITEX Etisalat invites its customers, partners and stakeholders to "explore" Etisalat's diversity in terms of size and scale of operations, technology dominance, and intellectual leadership in this part of the world.” Al Haddad added.
Etisalat will be sponsoring a dedicated day at the GITEX conference, and is also a platinum sponsor of the GITEX Digital Game world.