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Sun 29 Mar 2009 02:57 PM

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Etisalat launches worldwide messaging service

Customers can now send multimedia messages to any mobile number in the world.

Etisalat customers can now send multimedia messages to any mobile number in the world using the telco’s enhanced Multimedia Messaging Service (MMS), it was reported on Sunday.

Covering more than 700 MMS operators around the world, the messages will be charged at present international MMS rates of AED1.80 for 50KB, with a maximum limit of 600KB.

The rates however could vary based on the chosen destination and partner operator.

Etisalat presently has an international MMS agreement that spans 54 countries and 84 operators but the enhanced solution will now allow messages to be sent to any mobile number in the world, even to those that don’t have a direct agreement with telco.

In such cases, a free SMS notification will be sent to the receiver, providing a link and password to download the MMS through an online portal, according to itp.net.

“With social networking becoming popular throughout the world, interactive technologies like MMS are gaining momentum," said commented Khalifa Al Shamsi, Vice President of Marketing at Etisalat.

"MMS-capable handset penetration is very high in many developed markets including the UAE, substantiating the huge opportunity and vast potential this medium of communication presents to our customer," he added. 

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