By Andy Sambidge
Telco says Etisalat 211 FM is first of series of branded devices to come to market.
on Monday unveiled its first self-branded mobile phone at the GITEX technology show in Dubai.
211 FM can be bought bundled for AED265 and comes with a Wasel SIM card along with AED165 of free airtime credit for international calls, over a period of three months, the company said in a statement.
said the launch was the first of more self-branded devices coming on to the market in the future but did not give any further details.
The new mobile phone also supports MMS, WAP and FM radio features, comes with a headset and one year warranty from
, the company added.
Commenting on the launch, Khalifa al Shamsi, senior vice president, Consumer Marketing at
, said: "The launch of an affordable mobile device is a strategic move for
into the mobile devices segment.
211 FM device will realise our dream of expanding our customer's reach, and offering them a truly affordable holistic connectivity option, whereby they not only get a fantastic device, but also can get dual benefits of free Wasel SIM card connection and free airtime credit bonus."