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Mon 19 Oct 2009 05:59 PM

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Etisalat unveils self-branded AED265 mobile phone

Telco says Etisalat 211 FM is first of series of branded devices to come to market.

Etisalat unveils self-branded AED265 mobile phone
NEW PHONE: The Etisalat 211 FM phone was unveiled on Monday, costing AED265.


Etisalat

on Monday unveiled its first self-branded mobile phone at the GITEX technology show in Dubai.

The
Etisalat

211 FM can be bought bundled for AED265 and comes with a Wasel SIM card along with AED165 of free airtime credit for international calls, over a period of three months, the company said in a statement.

Etisalat

said the launch was the first of more self-branded devices coming on to the market in the future but did not give any further details.

The new mobile phone also supports MMS, WAP and FM radio features, comes with a headset and one year warranty from
Etisalat

, the company added.

Commenting on the launch, Khalifa al Shamsi, senior vice president, Consumer Marketing at
Etisalat

, said: "The launch of an affordable mobile device is a strategic move for
Etisalat

into the mobile devices segment.

"The new
Etisalat

211 FM device will realise our dream of expanding our customer's reach, and offering them a truly affordable holistic connectivity option, whereby they not only get a fantastic device, but also can get dual benefits of free Wasel SIM card connection and free airtime credit bonus."

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Abu Zahra 10 years ago

This is an other trick by Etisalat to lock in the ignorent poor customers with their tariff plan which bills every minute in advance unlike the one from DU which bills every second based on actual usage. Friends, Etisalat can go to any exetent to preserve its monopoly and exploitaion tactics. One can fight this only by supporting the competitor.

Rajesh 10 years ago

did they get the blueprints for the handset from a 2001 Nokia? oooooh......MMS, WAP and FM radio .....does it also have an 8 track player? Leading edge technology to propel etisalat into the 19th century. Locals will buy high end handsets, expats will buy functional business handsets...where is this marketing directed? Who buys 265AED phones with no real business functionality? Step in the wrong direction. Why not take the massive amount of revenue that we constantly see AB News updates on ("etisalat's profits all time high", "dominating the market" etc.) and spend it on research and development and design high end cutting edge phones that will tie in with what the UAE really stands for....progression and becoming the standard for the region? At least make the phones attractive. Sorry, but Etisalat needs to join the 21st century in every way imaginable...customer care & service, R&D, quality connection upgrades, corporate and client billing transparency, fair pricing without improvised fees etc.

Doug 10 years ago

Rajesh - much as I agree this phone isn't something I'd use, for the reasons you stated...let's face it, 90% of the people who live in the UAE aren't interested in cutting edge mobile phones or loads of functions. They just want something that they can afford on the 500dhs a month they earn, so they can call home. Not everyone in the UAE with a mobile is a self-important businessman. Most of the people here are the ones building the infrastructure and buildings that let those businessmen become a success, and providing an affordable way for those people to stay in contact with their loved ones, far way, is a noble and notable aim. Having said that, Etisalat's still a terrible telco.

Rajesh 10 years ago

Doug, I totally agree with you. Staying in contact with family back home is absolutely a more noble and important focus for the massively underpaid. We can both agree that there is a very small demographic in Dubai, for instance. They are the middle class. The "business people" are the big phone buyers and the lower class (based on salary, not any lack of importance or merit) are the ones that are definitely building the city from the ground up. They, as I have seen almost every time, are using very old model nokias that look like they are built like tanks and have probably had for many years. I doubt that charity to the lower salary working class is the foremost thought on their minds.

Golden Dragon 10 years ago

Woww..finally its here..Its the phone i was waiting for ages...But err...wait ..let me analyze the situation...If i buy this phone and if tomorrow i had to give this for repair...will i get the same "exceptional quality service" which i am receiving now from Etisalat ....Ohh..sorry i forgot..the word service isnt there in Etisalat's dictionary..So come on flocks..lets buy these phones and dump them in our WC's.....

Ram 10 years ago

Rajesh, what R&D are we talking about??? This must be an out of date model shelved by some manufacturer in China... being put in new cover with etisalat logo..

Mounir 10 years ago

Rajesh, I should say that these ancient nokia phones (example: the nokia 3310) are a million times better than the phones we have today (I use the Nokia E71 and the N95 8gb and both failed miserably when comparing their reception strength to the ancient Nokia 3310, 8310 and 6610)

Rajesh 10 years ago

R&D is what all OEM companies do before they release a product. A great deal of it, in fact. This is what Etisalat, I am sure didnt do. They probably ARE from a warehouse somewhere where they were purchased by Etisalack acid tagged and delivered in bulk from Korea, India or China. Oh and yes, Nokias are built like bricks.....this is my point. Nokias (and formerly Motorolas) were built to drop off a building or run over and still work. They are tanks. So, why would the only people that seem to be targeted trade in something reliable for something that will break and then be stuck on your table at home as an ornament because it will never get repaired (at least not for free).

DISGRUNTLED 10 years ago

I recently bought an Iphone from Etisalat, a great device I must say, however it went faulty and after taking it back, I got approval from the Iphone department for a replacement as it cannot be repaired, but ongoing back to the outlet I was told that without the box, they would not accept it being returned. Q. Why do you need the box? So we can send the box back to Apple in the USA with the phone? Never in my life have I heard anything so senseless, the phone doesnt work, so what are you or apple going to with it? At not point when I bought the phone did you show me anything in writing or inform me that if the phone goes faulty that it can only be replaced with if I keep the box. You just dont want to give me a new phone do you!

Adnan Malik 10 years ago

Agree 100%. I too had a problem and they will not accept unless I have the box. Qs. 1. Since you are giving me a new Iphone use that box 2. I do not have big house and I can not keep boxes for every damn thing. Why companies are making our lives so difficult.