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Mon 6 Aug 2012 04:38 PM

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European hotel brand eyes MidEast expansion

Golden Tulip reveals plans to expand its luxury Royal Tulip brand in the Middle East

European hotel brand eyes MidEast expansion

Golden Tulip, part of Europe's Louvre Hotels Group, has revealed plans to expand its luxury five-star hotel brand ‘Royal Tulip’ in the Middle East and North Africa (MENA).

The group is targeting 10 Royal Tulip openings in the region within the next three to four years, Golden Tulip MENA president Amine E Moukarzel told Hotelier Middle East.

There are currently no operating Royal Tulip hotels in MENA.

Previous plans to open a Royal Tulip in Madinah in Saudi Arabia fell through and a signed Royal Tulip hotel in Bahrain was put on hold in the aftermath of the Arab Spring.

However, the Royal Tulip Amman in Jordan has been signed and is on track to open in October 2013, with further openings set to follow. 

“We’re investing in luxury. [As part of the] development of the brand we also have prospects of Royal Tulip in Dubai, Lebanon, Saudi Arabia and also in Tunis,” said Moukarzel. “Some aren’t signed yet but are in final negotiations”.

Key traits of the Royal Tulip-branded hotels are large rooms and extensive food and beverage facilities, according to Moukarzel.

The company currently operates 44 hotels in the UAE, Saudi Arabia, Egypt, Jordan, Oman, Bahrain, Lebanon and Tunisia under its three-star Tulip Inn and four-star Golden Tulip brands.

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