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Wed 11 Nov 2015 07:12 PM

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Facebook says MENA active users total 114m

Social media giant says 102m in Middle East and North Africa use mobiles to access website

Facebook says MENA active users total 114m

Facebook has 114 million monthly active users in the Middle East and North Africa as of the end of September, the social media giant has announced.

Of those, 102 million access the site through mobile devices while almost 60 percent of people come back to Facebook every day with that figure rising to 90 percent for mobile users, a statement said.

Globally, more than 8 billion daily video views are generated on Facebook every day, and more than 500 million people watch videos daily, the statement added.

In 2014, the UAE was the fastest growing country globally with a 138 percent year on year increase in video posts per person compared to the global average of 75 percent.

Nicola Mendelsohn, vice president, EMEA at Facebook, said: "People in the MENA region are unique - the shift to mobile has happened here and the shift to visual communications is well on its way. People across the Middle East and North Africa are quick to adopt new trends and content formats, use Facebook to discover new things, and share stories which get amplified across the region and beyond, to the Arabic diaspora around the world.

"The MENA region loves video, and while the rest of the world are adopting visual content, people here are leading the way which is indicative of the creativity flowing in this region," she added.

Jonathan Labin, head of Facebook MENA, said: "Mobile continues to grow as the medium of choice for Facebook users around the MENA region. The ability to share moments creatively on-the-go, is inspiring engagement and conversations online. Storytelling is at the heart of conversations in this region and being able to speak through video opens up a whole new world of engagement for our users and brands."

Globally, half the world's online population is on Facebook with 1.55 billion monthly active users. Around the world, more than 1.39 billion people use Facebook on mobile, including more than 1 billion on Android devices.

Digital magazine: Read the latest edition of Arabian Business online