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Thu 4 May 2017 08:40 AM

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Facebook user base nears 2 billion as profits jump

Number of people using the social media platform on a monthly basis increased 17 percent

Facebook user base nears 2 billion as profits jump
The worlds biggest social network and a powerhouse in online advertising, Facebook has been working to diversify its revenue base as it expands into new areas. (Bloomberg)

Facebook on Wednesday reported that its quarterly profit surged as its ranks of monthly users closed in on two billion, but warned of rising expenses and slowing revenue growth.

The leading social network said it made a profit of $3.06 billion on $8.03 billion in revenue in the first three months of this year, posting increases of 76 percent and 49 percent, respectively, compared to the same period last year.

Meanwhile, the number of people using Facebook monthly increased 17 percent to 1.94 billion, according to the earnings report.

"We had a good start to 2017," Facebook co-founder and chief Mark Zuckerberg said in the release.

"We're continuing to build tools to support a strong global community."

Facebook bested high expectations for revenue but fell short on profit. Shares fell 2.4 percent to $148.17 in after-market trades that followed release of the earnings figures.

The California-based company's shares had ended the trading day down less than a percent ahead of the earnings release.

Enderle said he believes Facebook was intentionally downplaying expectations to avoid its shares taking big hits due to surprise disappointments later in the year.

"It's likely Facebook is being very conservative," he said.

"They don't want to tank next quarter."

Facebook still expects revenue growth to throttle back "significantly" this year as the social network runs out of room to post ads, chief financial officer David Wehner said during an earnings call with analysts.

Meanwhile, expenses are expected to surge 40 percent to 50 percent compared with last year as Facebook invests in data centers, research and more, he said.

"We continue to invest aggressively to improve our business and drive value for our community," Wehner said.

Facebook investments include artificial intelligence, which promises to be an effective tool for prioritizing content, helping smartphone applications 'recognize' what cameras are pointed at, and even identify violent video content being streamed live.

"AI will get better over time, but it will take years to get to the level we want," Zuckerberg said.

Facebook also expected to spend more money on content to make available on a recently added video tab, planning to switch to a revenue-sharing model after building up its audience.

The world's biggest social network and a powerhouse in online advertising, Facebook has been working to diversify its revenue base as it expands into new areas.

But advertising still accounted for the vast majority of revenues, $7.86 billion, with most of that money made from people connecting to the social network on smartphones or tablets.

Facebook's family includes the fast-growing social network Instagram and messaging applications WhatsApp and Messenger, and Oculus, which makes virtual reality gear.

"At first glance, Facebook reported strong results," Baird senior research analyst Colin Sebastian said in a note to investors.

"Given that Facebook growth remains healthy and robust, we believe any lingering concerns over user engagement and social competitors should dissipate."

Facebook this year will generate $36.29 billion in digital ad revenue, up 35 percent over last year, according to research firm eMarketer. That gives Facebook a 16.2 percent share of the worldwide digital ad market, behind Google's 33 percent.

That figure excludes the estimated $3.92 billion in revenue expected this year from Instagram.

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Vianovalife 2 years ago

How come nobody ever asks what these monopolist tech giants do with the money!? With this kind of funds they could eradicate poverty on earth within a couple of months. Are they interested in doing anything good for humanity? No, of course not,because all that money goes into surveillance of global population. People still think FB is a harmless platform to stay "connected" not realising that they heavily invest in AI technology to turn humanity into machine like robots. But maybe people think this is an "augmentation" from their current status of total ignorance and lack of discernment and unwillingness to think for themselves. Everybody who places ads on FB is contributing to humanity's downfall. Yet, I see not many people realise what kind of nasty game is being played here.