By Staff writer
Annual report is the largest independent study of its kind of the region
Aramex founder Fadi Ghandour and Noura Al Kaabi, CEO of Abu Dhabi’s twofour54 will be the big names headlining a panel discussion on the findings of the 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey at the launch of the report next week, organisers have confirmed.
The annual report is the largest independent study of its kind of the region’s youth population. Conducted by PSB and involving 3,500 face-to-face interviews with Arab national men and women aged 18-24, the report covers 16 Arab countries, including the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Algeria, Iraq, Egypt, Jordan, Lebanon, Morocco, Tunisia, Libya and Yemen. Palestine has also been added to the 2014 report for the first time.
The panel discussion, which will be moderated by BBC presenter Andrew Neil, will debate the findings in the latest report and will also include Khaled Al Maeena, Saudi media and political analyst and Jawad Nabulsi, founder and CEO of the Nebny Foundation.
Don Baer, worldwide chair and CEO of Burson-Marsteller and chairman of the international polling firm Penn Schoen Berland (PSB), will also deliver a key note address.
Sunil John, CEO of ASDA’A Burson-Marsteller, said: “In the six years since we started the Arab Youth Survey, the region has witnessed dramatic social and political change, much of which is evident in the findings that we have produced. Our Arab Youth Survey has become a barometer of how Middle East youth perceive the changes in their country and the wider region and of whether their aspirations are being met. There are some remarkable findings that can benefit policy makers as well as businesses in reaching out to the 200 million-strong youth population in the Arab region.”
The event will be live streamed at ArabYouthSurvey.com/live
Click here to review the results from the ASDA’A Burson-Marsteller Arab Youth Survey 2013