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Mon 4 Feb 2008 04:00 AM

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Fairmont recognises Egyptian potential

Fairmont Hotels and Resorts is poised to cash in on the growing conference sector in Egypt, feeding year-round business into the 10,000m² of meeting space across its three properties.

Fairmont Hotels and Resorts is poised to cash in on the growing conference sector in Egypt, feeding year-round business into the 10,000m² of meeting space across its three properties.

"Cairo is an alternative destination to Dubai in terms of value for money and availability dates," said Marwa Rakha, director of communications, The Fairmont Nile City.

"A little more investment in organization, transportation, and service standards and Egypt will be a prime destination."

According to figures released by the Cairo International Conference Centre (CICC), the Egyptian capital is expecting a 10% growth in the meetings industry sector in 2008 compared to 2007.

In addition, Cairo International Airport is adding a third international terminal, to accommodate the increase of international flights, before the end of this year.

"The above indicators point towards the growth of the MICE segment in Egypt, thus reflecting on existing and upcoming hotels," said Rakha.

According to Rakha, the meetings sector constitutes 15% of the business mix of Nile City, 14% for Fairmont Towers, Heliopolis, and 19% for Fairmont Heliopolis.

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