Falcon signs sponsorship deal with F1's Torro Rosso

Abu Dhabi-owned bank to brand cars, team livery for 2011 season
Falcon signs sponsorship deal with F1's Torro Rosso
(Getty Images - for illustrative purposes only)
By Joanne Bladd
Sun 22 May 2011 05:32 PM

Falcon Private Bank, the Swiss lender owned by Abu Dhabi’s Aabar Investments, has signed a sponsorship deal with Formula One team Scuderia Toro Rosso, the company said Sunday.

The deal will see the racing overalls of drivers Sébastien Buemi and Jaime Alguersuari and the car fronts adorned with the bank’s logo for the duration of the 2011 racing season.

The branding will be visible from today’s Barcelona Grand Prix, the company said in an emailed statement. The value of the deal was not disclosed.

The Zurich-based bank, bought by Abu Dhabi's Aabar Investments in late 2008, said in April it expected assets under management to nearly double in five years to between $20 and $25bn aided by growing wealth in Gulf and Asian markets.

With representative offices in Abu Dhabi and Dubai and branches in Hong Kong, Singapore, Zurich and Geneva, Falcon targets high-net worth individuals.

Falcon’s parent firm Aabar Investments and Daimler took full control of Formula 1 racing team Mercedes-Benz GP earlier this year after buying out team principal Ross Brawn.


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