Alghanim Industries has announced plans to open the first Wendy’s restaurant in Kuwait, following the signing of a strategic collaboration to expand the US brand across the MENA region.
The restaurant will open by mid-December in Salmiya and will be a stand-alone location, able to seat up to 68 inside and 60 outside with a drive-through and delivery service.
While this will be Alghanim Industries’ first Wendy's store in Kuwait, the brand is well established in the UAE, with 17 restaurants in Abu Dhabi, Dubai and Sharjah.
In June, Alghanim Industries also announced plans to expand the brand into Saudi Arabia in 2017.
The Wendy’s-Alghanim Industries collaboration has already been an active one, with investment in existing restaurants, new products and policy changes, a statement said.
Alghanim Industries said it has refurbished four locations and opened three new ones, all in the UAE while Wendy’s has launched new products, including a move to 100 percent Angus beef for all its burgers.
Alghanim added that it has increased maternity leave benefits, with an eye to attracting more women to the workplace.
Omar Kutayba Alghanim, CEO of Alghanim Industries, said: “Our first location in Kuwait – and our broader expansion plans – should be taken as a sign of our commitment to bringing Wendy’s to as many people in Kuwait and across the region as possible.”
Bob Wright, executive vice president, chief operations officer and International for The Wendy’s Company, added: “We are delighted that the Wendy’s brand will now be in the home country of Alghanim Industries in Kuwait. We look forward to working closely with the team in Kuwait to grow the Wendy’s brand, bring new jobs to the country and continue to build on our growth in the region.”
The Wendy’s Company is a key part of Alghanim Industries’ food and beverage portfolio, which launched in 2013 with the acquisition of Costa Coffee in Kuwait.
Outside F&B, Alghanim partners with many leading global brands, including American Express, British Petroleum, Colgate-Palmolive, General Motors, Honda, Mars, Mondelez, Philips, Toshiba, Hitachi, and Whirlpool.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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