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Sun 12 Oct 2008 06:34 AM

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Fashion Ave 'to put Dubai on world haute couture map'

Dubai Mall chiefs say collection of designer fashion stores will be biggest in Gulf.

The largest collection of haute couture in the Gulf region will be available at The soon-to-open Dubai Mall, it has been claimed.

A total of 70 signature stores will be part of Fashion Avenue including Chanel, Gucci, Armani, Versace, Dolce & Gabbana and Ralph Lauren, mall chiefs said on Sunday.

The Dubai Mall is the flagship development by Emaar Malls Group and will be the region’s largest shopping and entertainment destination when it opens its doors on October 30.

Fashion Avenue is a dedicated precinct where the world’s most prestigious fashion retailers will open their Middle East signature stores extending up to 9,000 sq ft in size – some being their largest concept stores in the world.

A dedicated VIP entrance will lead directly into the Fashion Avenue main atrium, an architectural marvel featuring onyx cladding, white marble flooring and high-grade carpeting.

Mr Yousif Al Ali, general manager, The Dubai Mall, said: “Fashion Avenue will position Dubai as the region’s fashion capital. With the largest collection of luxury retailer brands of any mall in the region.”

Fashion Avenue will spread over 440,000 sq m and will have more than 70 signature fashion stores. These include Versace, Burberry, Roberto Cavalli, Hugo Boss, Loewe, Galliano, Hermes, Givenchy, Cerruti, Missoni, Tom Ford, Escada, Ermenegildo Zegna, Badgley Mischka, Pucci, Ted Baker, Marc by Marc Jacobs, Jean Paul Gautier, Valentino and Salvatore Ferragamo.

Ali added: “A state-of-the-art, 20-metre long Fashion Catwalk with modern multimedia features is being readied, which will serve as an ideal launch pad for unveiling new collections, hosting product launches or VIP functions.”

The Dubai Mall will have more than 1,200 retail outlets and 160 food & beverage outlets plus other attractions including the Dubai Aquarium and Discovery Centre with a 270-degree walkthrough tunnel; the Olympic-size Dubai Ice Rink; the world’s largest indoor Gold Souk and a 22-screen Cineplex.

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