By Shane McGinley
Ferrari plans string of branded parks; state-backed Aldar remains partner of choice
Ferrari is mulling further branded theme parks around the world in partnership with Abu Dhabi-based Aldar Properties, an executive from the Italian carmaker said.
Michele Pignatti, head of new business at Ferrari, confirmed that the Yas Island attraction will not be the only branded theme park by the Italian carmaker.
“[We will] be opening other ones in the world but we are not going to say where yet,” he told Arabian Business. “We have opened this one and let’s see the reaction.”
The company “might be evaluating other countries for Ferrari World,” he said.
Ferrari World Abu Dhabi, part of the emirate’s $40bn Yas Island development, is poised to open to the public on November 4. The record-breaking 86,000 square metre attraction is the world’s largest indoor theme park and home to the world’s fastest rollercoaster, the 150mph Formula Rossa.
Ferrari partnered with state-backed Aldar Properties on the theme park and said the real estate firm remained its partner of choice for future Ferrari World projects.
“If we are looking in other countries we will definitely look with them,” Pignatti said.
He declined to confirm whether the licensing agreement with Aldar was for single or multiple units.
The public opening of the theme park was delayed following the death of His Highness Sheikh Saqr Al Qasimi, the ruler of Ras Al Khaimah.
A soft opening for the media took place on October 27, however most of the theme park’s rides were not operating or were closed due to technical difficulties.
“I think if the public would have been there we would have been more under pressure and things would have been working,” Pignatti said. “The builders have moved out and we have moved in but we have not had the training time the theme parks have normally.
“We will get there, we are Ferrari,” he added.
We were really looking forward to the opening of Ferrari World however the entrance fees are extortionate 225dhs for adults & 165dhs for children. As it would cost our family of four 780dhs to enter I'm afraid this will be yet another attraction / event we cannot afford.