By Andy Sambidge
Mall bosses say sales during Dubai Shopping Festival likely to be 30% higher than 2008.
A major shopping mall has reported a 67 percent increase in footfall during the Dubai Shopping Festival (DSF), compared to the same period last year.
Early indications also suggest that sales for the period at the Festival Centre, the retail arm of Dubai Festival City, were also up by more than 30 percent.
Centre bosses said on Wednesday the success was due to the efforts of retailers who had "pulled out all the stops" during a difficult economic period.
Tom Miles, director - Shopping Centres, Al-Futtaim Group Real Estate, said: "Businesses in Festival Centre pulled out all stops during DSF, which was a strong catalyst for this exceptional growth of 67 percent in footfall traffic over the previous year.
"We also increased our gross leasable area (GLA) by 13 percent adding a selection of quality retailers who are obviously performing very well."
He added that the full figures for DSF would be reported in March but that early indications showed that sales increased by 36 percent from 2008 comparable stores.
Miles said: "The retail industry has been affected by the global economic slowdown so it is imperative people's confidence is restored and consumer spending is stimulated. This in turn has challenged us, the mall management, to reach new heights this year."
I am just wondering based on what system did they generate these figures? All I know that the footfall system is not up and running until now, neither the parking counting system! so who is counting all the people coming in the mall??
Ask miles to explain what method or system of counting footfall they use. I live by the centre and if this information is true, the 67% increase must be counting all the crowds at concerts, delivery drivers, store staff and people in aircraft flying overhead!!
The other day I saw the security guard at Sharaf DG in Times Square with a mechanical Counter in his hand and was counting people on their way out of the shop. Maybe it works in the same way in these malls ;)
Perhaps they are also counting the number of people who go to Fitness first, plus all the Hotels there. I frequent the Festival city often, and as far as i observed, the city was extremely packed during weekends, but during the weekdays you could see practically no one.
Be good to hear from some retailers as these figures are based on the "experienced" eye of the marketing team who say that it is up 67%. There are no counting systems although they may count by hand which provides a trend analysis but in no way indicates spend which is the most important figure.